The Effective Marketer

MAY 21, 2012

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. Typical Audience: Prospects that are evaluating solutions, technical buyers, training of new employees or business partners. Focus: Topic relevant to your prospective buyer.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JANUARY 31, 2012

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Most social platforms enable users to finely tune and personalize their incoming content, dooming any type of mass merchandising effort. Twitter to announce daily Twitter-only promotions. For example, a B2C firm might use ….

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

JUNE 29, 2011

Make sure the audience is a good fit. Promote your participation to customers and prospects prior to the show. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Promote your session. Use the tradeshow as an opportunity for content creation.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

MAY 1, 2012

The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Below I have listed 10 tips on how you can promote your website through content. You are giving valuable, relevant information which they will appreciate. See his bio at the end.

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Just be careful to follow all relevant laws. Segment Your Audience. Take a Survey.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100