Remove audience

Paul Gillin

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Content Curation on Steroids

Paul Gillin

In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. CIThread scours the Web for relevant content, much like a search engine does. There’s intelligence on the front end, too.

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. The other 10% can be self-promotional. Only about 10% of its content promotes Constant Contact services. Be helpful and sales will come.

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Only people can post content. For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Think of the Benefit to Your Audience. Keep that in mind when composing a post.

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How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForums).

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B2B Blogging Gets Publishing Discipline

Paul Gillin

I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers?

BtoB 50
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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. Audience size.

ROI 50
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The Value of Tweeting Events

Paul Gillin

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. SMB26” or “@cc_chapman ‘You are never your audience’s priority.’ Follow #SMB26 for “New Rules of Content Marketing” right now w @cc_chapman @jchernov @BrianBab21 @RachelJOConnell @RobertCollins.