Marketing Interactions

SEPTEMBER 30, 2018

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Context: The Cornerstone of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JUNE 27, 2021

And shame on those who are building and promoting what I’ll just call fake personas. Creating compelling and engaging content. Creating content for specific stages of the buying process. Proving the ROI from content marketing. 2021 Content Management & Strategy Survey – PDF).

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

MAY 23, 2018

Feedback – learn from a voice-of-customer initiative how to improve your brand’s relevance. Satisfaction – initiate immediate support to resolve customer issues more responsively to increase customer satisfaction or Net Promoter Scores. How will you get your target audience to opt-in to your SMS campaign? Special promotions.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58