Marketing Craftmanship

AUGUST 14, 2015

Avoid being overly self-promotional. Not require a user name and password to gain access to white papers or other content that showcases your firm’s intellectual capital. Because you can never know when your target audiences (current and prospective clients, intermediaries, referral sources, etc.) Your intellectual capital.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

FEBRUARY 7, 2017

– Bona fide thought leadership: This self-generated content showcases your firm’s intellectual capital, which builds confidence in its potential to succeed. Bona fide thought leadership does not promote your firm, or attempt to sell its products or services. Associate with Established / Trusted Brands.

Paid Search Agency 100

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 100

Marketing Craftmanship

FEBRUARY 5, 2015

Unfortunately, telling target audiences and opinion leaders that your company is smart, honest, unique, innovative, creative, cutting-edge, trusted, etc. Consistency: Is all information kept up-to-date, and relevant to current market conditions? And it’s a corporate asset that needs to be marketed. never succeeds.

B2B Thought Leadership 100

B2B Thought Leadership Enterprise Management Brand Identity Branding 100

Marketing Craftmanship

MARCH 16, 2013

Every company needed desktop publishing; corporate bean counters promoted the cost savings; anyone who learned how to use the software claimed to be a graphic designer, and the trend resulted in the most unprofessional and ineffective marketing & sales collateral every produced.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

MAY 7, 2015

Even if your fund generates piles of press clippings, however, there are too many distractions within print, broadcast, and digital media channels to ensure that target audiences will ever notice, or be influenced by, any of those mentions. A media relations strategy driven by volume rather than substance is an expensive, zero-sum game.

Enterprise Management 100

Enterprise Management Broadcasting Press Linkedin 100

Marketing Craftmanship

SEPTEMBER 8, 2023

Law firms and attorneys would be better served by not playing the rankings game, and investing whatever time and attention is required to create substantive content that showcases their intellectual capital in their areas of expertise, and by having that content published under their byline in respected business or industry publications.

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

MARCH 16, 2012

For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

FEBRUARY 16, 2013

A respected trade or professional publication in a particular industry may have greater masthead value – in terms of its influence with a particular audience – than high value publications such as the Wall Street Journal or New York Times. Rank graphics over content, in terms of impact – Most people are surface readers.

Merchandising 100

Merchandising Lead Scoring Lead Ranking Public Relations 100