KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Quora ). 2: How do you identify your customers’ needs?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. One-to-Many: A traditional advertising technique that sends out a promotional message to the masses. Better Understand Your Audience.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JULY 2, 2018

Approximately 91 percent of marketers increased their understanding of audiences with this information, and 87 percent created a positive customer experience. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to determine how various strategies have worked for marketers using email.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development.

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Focus on customer experience [and audience engagement]. Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Use more storytelling.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

APRIL 2, 2019

Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. We already know that the B2B journey is powered by content as prospects want to self-educate. And they’re willing to spend time consuming content.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

APRIL 10, 2018

The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. You can also create Tailored Audiences using Twitter usernames. Distribute & Promote Content. Resharing Top Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. In a blog post I previously wrote , I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viability, for a price of course.

Facebook 172

Facebook Tips Advertisements Advertising 172

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? I do believe this will continue to be a priority for organizations in the coming year, as capturing the attention of our audiences becomes more and more challenging for marketers.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

AUGUST 23, 2016

On the other hand, many B2B brands still struggle to engage their audience on the platform. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. Know What Content Resonates. Unique Updates, Tailored to Your Audience.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Working in an agency setting requires the ability to wear many hats and learn quickly.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

OCTOBER 9, 2018

Once you’ve planned out where you want to go in the first 12 weeks of 2019, it’s time to move into specifics by researching what marketing initiatives and content your team needs to tackle. When looking at your competitors, see what their new popular content has been using at a tool like BuzzSumo. Blog content. Social media.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

AUGUST 27, 2019

After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. In-Depth Content Creation.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Adapt them to your company, your audience, and your resources. Developing the type of content that ranks takes time and expertise, and getting that content to rank can take several months or more.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

SEPTEMBER 1, 2016

They know there is a significant audience on social networks, but which one is right for your business? From a B2B perspective, the audience is desirable: 31 percent of the users are company employees, 15.7 It also has become one of the most important content platforms in China with its Official Accounts and Moments functions.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. In order to do this, you must create and distribute content that appeals to your existing audience.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 23, 2015

Session Overview : Of course, search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. The key is in the promotion strategy. Not in my house !

Conference 120

Conference Peer-to-peer Internet Marketing Newsletter 120

KoMarketing Associates

JANUARY 21, 2014

Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. The strategic opportunity is to build more exposure and additional touch points with relevant interest groups and target audiences, as specific as individually defined Twitter users.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

APRIL 22, 2015

Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. First, it’s important to understand what needs to come out of promoting a post on Facebook. Promoting new content or blog posts. Boosting website traffic.

Facebook 120

Facebook Tips High Quality Lead Paid Search Agency 120

KoMarketing Associates

OCTOBER 19, 2017

Weibo is one of the leading social media platforms in China – and it continues to grow its audience and user base. With such a large user base, more and more companies have started using Weibo to communicate and engage with their audiences. Relevant URLs. In 2016, there were 1.3 Fundamental Elements of a Weibo Profile.

Profiling 120

Profiling Examples Enterprise Management B2B 120

KoMarketing Associates

AUGUST 29, 2012

B2B marketers, in particular, can use Twitter to attract prospects, interact and engage with clients, increase brand awareness, understand their audience , and more. One-to-many is a traditional advertising technique that sends out a promotional message to the masses. Promote : Twitter is a great (and free!)

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

KoMarketing Associates

AUGUST 4, 2016

Additionally, take a look at what’s already resonating with your audience from a content perspective. Analyze their content to see what the audience is interested in. Here are a few blog posts we’ve written in the past: Creating Killer Content with Data: Pubcon Austin 2016. The same thing applies to competitors.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership PR Planning 120

KoMarketing Associates

NOVEMBER 14, 2017

More than B2C companies, the typical audience for B2B brands have higher education levels in certain professional fields. percent users are using Zhihu to search and ask questions relevant to their professional fields. Diverse and Professional Content. Users don’t mind reading long content if it’s valuable to them.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 1, 2015

The content is always good and being one of the bigger SMX events, it allows us to meet lots of new people. Brilliant keyword research attempts to get into the minds of prospects and customers, uncovering needs and desires, yielding insights that can help you create more meaningful, compelling content. SMX East 2015.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

APRIL 18, 2014

In fact, because many B2B marketers are focusing on strategies within their relevant industry, it is often more interesting to its perspective audience than a broad client facing campaign for a household or office product could be. B2B Marketing is Boring. B2B marketing isn’t boring at all. B2B marketing can be fun and inventive.

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

KoMarketing Associates

FEBRUARY 23, 2016

Driving offline audiences to online campaigns will be an essential tactic to create a truly competitive advantage. Additionally, connecting with customers online presents an opportunity to reach a new audience of people who could also be interested in your business because of the similarities with your existing customers.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120