Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. A sustainable persona platform and process is a critical first step to deepen customer understanding and serve as a guide for your content strategy and placement.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 10, 2016

.” “If you’re not being audience-centric, then you’re being product centric. “83% of companies are moving towards a more audience-centric approach.” ” “The #1 challenge for organizations is developing content that speaks to the buying audience. .” It’s like taking a selfie.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 14, 2016

The end result is a new layer of intelligence that can be combined with buyer personas that can help marketers target and segment an audience contextually, and at scale. As consumers, we know credit card companies track our purchases and use this information to segment us towards future promotions.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100