audience 
Chris Koch
MARCH 19, 2010
Find and track the relevant conversations in social media and online. Develop a target audience. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Promote other types of marketing. Here they are: Monitor.
Chris Koch
JANUARY 28, 2011
It’s relevant but still a step removed from the truly personal connection. Testing the popularity of content. Was it a waste of time letting Owyang promote himself like that? What happens to that content when he leaves? I think we need to let the personal brand win—especially in B2B. I don’t think so.
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