Remove Audience Remove Content Remove Promotion Remove Relevance

Trending Sources

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. By Brooke B. And then …?

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. But let’s assume you do need to start from scratch to build a content marketing team from the ground up.

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Good evergreen content is always relevant to your target market. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing. This post will explore a few things you should ask yourself to make sure content that’s worthy gets the results it should: Is SEO optimized? Is it still relevant?

Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]

Vidyard

Somewhere in the heat of the content marketing revolution, we got the idea that the more content you produce, the more successful you’ll be. That’s how we got to the point of targeted advertising online telling us about products that will turn us into “content marketing machines”. And that sounds like the furthest from the initial context of content marketing as you could get.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage. Content Distribution. Email.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. It all comes down to developing an innate understanding of your target audience.

B2C 61

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. If they can’t confidently answer “yes” to these questions, how do they expect to achieve their goal of producing emails that are relevant to their marketplace?

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . What  else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? . Internal Promotion.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Promote your white paper using online press release distribution services. This Not so fast.

Paper 57

Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. In this post, we will examine research promotion in terms of website content, social media, and video and how they can work to fuel a universities content marketing machine.

Class 29

How to Make Audience Segmentation Truly Personal

Act-On

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your conversion rate will increase by 3.9%. Let’s say your content team has 11 such items. That’s it!

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. What content types do readers want to see more of in the future? How are readers consuming content?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Have audiences link to it as a PDF. Relevant Blogger Outreach. Generate new leads.

Paper 101

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We The problem may be in your promotion strategy or your lack thereof. Post in content communities.

How to Engage Your Audience Using Digital Advertising

Hubspot

But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. We've all experienced those terrible mobile pop-up ads that cover the main content the second you get there and require multiple attempts to dismiss them. How to Engage Your Audience Using Digital Advertising. On Facebook. On Twitter. Via LinkedIn.

Do you need a massive audience to be huge in social media?

grow - Practical Marketing Solutions

Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but having a vast audience to accelerate the spread of the topic is queen and we know which one rules the castle.

Tracking and Increasing Audience Engagement

Hubspot

The way people consume content has changed. Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content , yet so little focus lands on who receives these messages. In other words, people will only be compelled to read and convert on your content if the subject is relevant to them in the moment they receive your message.

11 Ways to Make Your Content Appealing to International Audiences

Hubspot

Once they reach your content, how well will it resonate with them? In this post, I''ll share some tips to help you create content that appeals to your entire audience, no matter where in the world they come from. 11 Tips for Making Your Content International. 1) Identify culturally rooted content. Creating global content is a team effort. Pumpkin pie = a ?traditional

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Be faithful to promote the same message over and over again to help it stick. 4. Promote Others. Put a little time and research into creating content appropriate for sites your target audience reads. Stay active, providing quality content, linking to relevant materials, connecting with potential clients and people in your community. Be Authentic. Be Unique.

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

Hubspot

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.” It was a way of engaging with followers over timely events, random questions, and product promotions. Another great strategy?

Promoting Content with Social Media and eMail Marketing

Synecore

Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. While content plays a vital role in conveying a company's brand message, online engagement is critical to promoting this message and solidifying relationships with its target audience. SOCIAL MEDIA. EMAIL MARKETING. INTEGRATION IS KEY. Follow @chrshorton.

Thinking Like a Journalist: How to Create Relevant and Newsworthy Content

Ceros

This post, Thinking Like a Journalist: How to Create Relevant and Newsworthy Content , written by Jed Wexler , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This was one of several content initiatives by the brand, which included a microsite dedicated to artists, musicians and trendsetters using Intel. Happy reading! Pick up the Phone.

Using Inbound Marketing to Promote Your Next Conference

Synecore

The event page or website is the cornerstone of your conference promotion efforts. Be mindful of your target audience and structure your description around what they would be looking to get out of a conference like yours. If you are lucky enough to book a kick-ass speaker, make sure to let your audience know by posting high-quality pictures of them and listing their credentials.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? Different initiatives also involve different goals. My solution—dark posts!

3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Small wonder, a recent Edelman report reveals that 87% percent of buyers demand meaningful, contextual, relevant experiences. Their shopping experience was extremely personalized—they would go directly to a salesperson that knew them and their purchase history, and therefore could recommend other relevant products to them. Are there content types or product pages they never click on?

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! What makes one piece of content get thousands of views and shares while another goes no further than your friends and family members? content creation

26 Ways to Promote Your Blog Post

Marketing Action

Sure, we might do a few things to promote them (write a Facebook  update, tweet a few times, send it to our email list), but often that’s about it. We’ve done a fine job on the content creation , but left most of the content promotion untouched. 50/50 Post Creation and Promotion. These bloggers advise a 50/50 split between content creation and promotion.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Events of all sizes. AcmeForums).

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

free opportunity to promote and brand your company. If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it. Sharing job openings, pictures from company events, new hires and promotions alongside blog content and industry articles offers a behind the scenes look into what your company is like on a personal level.

How to Cross-Promote Your Email Content [Guide]

Vertical Response

When it’s combined with cross-promotion techniques, your results can be even better. To help business owners tackle the logistics of cross-promotions, we’ve created this handy guide to walk you through the process. What does cross-promotion mean? Let’s start by defining cross-promotion. Your target audience gets information from various sources, right?

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys. MarsCuriosity: “Best. Road Trip.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! What makes one piece of content get thousands of views and shares while another goes no further than your friends and family members? content creation

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

But what happens when you're on a content team of one? For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. Why Does Social Promotion Matter? Doing so gives me the most bang for my buck with each piece of content.

36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]

Hubspot

Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you''ve also got to make sure you''re promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers. Luckily, you have many creative options when it comes to promoting your blog content. Check it out.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

Maybe they'll publish more often or change up the type of content they share. Segmenting their audience on social media. Paid targeting is effective because it enables companies to get a specific message in front of a specific audience. Organic targeting allows users to tailor their content to specific audiences without paying to promote a post. Organic.

Marketers, Get Ready For Your Promotion: A Global Perspective

Modern B2B Marketing

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Content marketing. Marketing automation systems are making this possible by letting marketers deliver personalized content to audiences at scale and measure the response in real-time. Content marketing. APAC Marketers Are Savvy Marketers. Asia Pacific.