Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Prior to the interview, research the podcast, host, and typical audience. To captivate and engage the audience, focus on storytelling.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space.

Linkedin 127

Linkedin Work Management Rules Marketing Management 127

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 325

Storytelling Top of Funnel Content Paid Search Agency 325

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.

Linkedin 216

Linkedin Paid Search Agency Companies Banners 216

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 79

Statistics Linkedin User-Generated Content CTR 79

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Source: Sprout Social. Create Your Video Content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 304

Webinar Metrics Demand Work Management Video Marketing 304

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development.

eCommerce 290

eCommerce Social Media Tactics B2B Marketing 290

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 71

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 71

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Advertising Agencies Marketing Strategy 62

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. What separates LinkedIn most from other networks is that it’s intended to be professional. LinkedIn is more of a thought leadership platform.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 102

Advertising Benchmark Marketing Report B2B Marketing Linkedin 102

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. According to a 2019 Putnam Investments survey , around 80 percent of advisors find new clients using social media sites , and , on average, those new client pickups added nearly $4.9 Once you have your content in place, you need to implement a few more advanced techniques.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 107

Trust Marketing B2B Marketing Linkedin Advertising Agencies 107

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. Update your LinkedIn company profile. Join relevant groups.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

JUNE 21, 2023

Every social media manager knows the power of a well-placed mention. Tagging another brand or person in your content is more than just a nod—it’s an invitation to a conversation, a chance for further engagement, and a strategy to increase the exposure of your content.

Linkedin 62

Linkedin Features Ideal Customer Profiles Work Management 62

EveryoneSocial

APRIL 12, 2021

If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. But over the years, LinkedIn has not only become a way to get hired or find talent but to build a professional network and a personal brand.

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. Just make sure to optimize your LinkedIn profile, join relevant groups, and use the advanced search option. Post content and engage regularly.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Understanding Your LinkedIn Audience. Standing Out Amongst the Noise.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Content relevant to B2B decision makers and said decision makers? Not so much.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Utilize features like polls, quizzes, and countdowns to encourage interaction and feedback.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 140

Linkedin Tips Paid Search Agency Ideal Customer Profiles 140

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success? Influencers.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

Linkedin 110

Linkedin Content Marketing Planning Content 110

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

Social Media 109

Social Media Allocation Media Marketing & Strategy 109

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. Users on the platform are bombarded daily with content. One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic.

Linkedin 108

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 108