The Effective Marketer

JANUARY 31, 2012

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. LinkedIn as a recruiting channel. A B2B firm might use ….

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

MAY 25, 2009

So get over it and start thinking about connecting with your audience. A good speaker with a great slide deck is something we don’t see every day, so show the audience that they are in for a treat! Use strategically located polling questions : One way to engage the audience during a webinar is to use polling questions.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Map your content. When you are done, you can then proceed to map out your content to the multiple buyer personas you created. Measure and share your results.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JUNE 29, 2011

Make sure the audience is a good fit. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Use the tradeshow as an opportunity for content creation. Provide content people want to read. Get on the presentation agenda. Promote your session.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Like Be the first to like this post.

Social Media 100

Social Media Planning Work Management Social Marketing 100