audience 
Onalytica B2B
NOVEMBER 15, 2018
When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.
Onalytica B2B
SEPTEMBER 12, 2017
Who are your audience influenced by? The audience forms one of the three corner stones of a successful influencer marketing strategy – brand, audience and the influencer. So with this said, the audience must be at the heart of this identification piece. Why are influencers so important? Influencer Persona types.
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Onalytica B2B
APRIL 6, 2017
Some brands will prioritise an influencer’s reach (follower/subscriber number) with the sole intention of gaining brand exposure, while others will focus more on the influencer being extremely relevant, with a laser focus on topics that matter and are at the core of their brand.
Onalytica B2B
NOVEMBER 12, 2018
Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Consequently, this contributes to a very different culture of content creation between sectors. But to get to the question at hand, is employee advocacy just for B2B? Program Focus.
Onalytica B2B
APRIL 26, 2018
Identify influencers whose knowledge, expertise and content style are so aligned to your brand that you trust them to create some great content without too much control or guidance. An influencer will want to add value to both their audience and your audience without diluting their personal brand and areas of focus.
Onalytica B2B
JANUARY 30, 2018
Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Bots are not the target audience that brands are after. A true influencer on the other hand, will be well connected with the well-known industry influencers, with reciprocal engagement on each other’s content.
Onalytica B2B
JULY 15, 2015
70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. LinkedIn Marketing. We’re here to help! Demandbase.
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