KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

JANUARY 19, 2022

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. LinkedIn, Twitter. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 22, 2015

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

OCTOBER 20, 2016

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. when building out our content strategies.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

APRIL 7, 2021

Focus on customer experience [and audience engagement]. Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? Just to give you another example of why the customer experience is so critical, look to audience engagement rates. Use more storytelling.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 8, 2015

One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. They key is realizing that there are actually some really easy ways to come up with new ideas that your audience will want to read. In my opinion, this is one of the most overlooked strategies when it comes to content creation.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Quora ). 2: How do you identify your customers’ needs?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

AUGUST 27, 2019

After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. In-Depth Content Creation.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. You can also create Tailored Audiences using Twitter usernames. Distribute & Promote Content. Initial Content Distribution.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Better Understand Your Audience.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. It’s important to always think about quality of content, even as you’re faced with strict deadlines. Need Content Ideas?

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

OCTOBER 13, 2016

This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. One thing I will point out is that these CTAs need to be straightforward and stand out and, for goodness sake, test, test, and test some more to find out what works for your audience.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. Get Your Content Ready for ABM. Account-based marketing is content intensive. Embrace Personalization.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

JANUARY 21, 2014

The strategic opportunity is to build more exposure and additional touch points with relevant interest groups and target audiences, as specific as individually defined Twitter users. LinkedIn may be the forgotten advertising platform of the big social media players, with only a.5% 5% ad revenue market share in 2013. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

FEBRUARY 23, 2016

Driving offline audiences to online campaigns will be an essential tactic to create a truly competitive advantage. Additionally, connecting with customers online presents an opportunity to reach a new audience of people who could also be interested in your business because of the similarities with your existing customers.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

APRIL 2, 2019

Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. We already know that the B2B journey is powered by content as prospects want to self-educate. And they’re willing to spend time consuming content.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JUNE 23, 2016

Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. Browse their recent posts, see how engaged they are with their audience and understand their posting frequency. LinkedIn’s Advanced People Search. How do I use it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” CONTENT BACKED BY DATA.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JULY 31, 2013

Fortunately there are internet marketing related reports and resources that provide immediate insight into how well your B2B brand message resonates with target audiences. Thorough review of keyword referral reports help B2B marketers understand the types of words and phrases visitors used to find content through search engines.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 3, 2015

As you are thinking about your own site, you need to be looking at the bigger picture in order to reach your customers and create the type of content they’ll want to consume. This is important because we want to identify keyword ideas that will actually drive relevant traffic to our site. linkedin recommendation example.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Adapt them to your company, your audience, and your resources. 5 Tactics to Improve B2B Lead Quality on LinkedIn. And yet… it’s still a winnable game. So consider these a template.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. In order to do this, you must create and distribute content that appeals to your existing audience.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JUNE 18, 2015

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links?

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

AUGUST 5, 2015

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+).

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. Every brand should appraise the demographics of its target audience and focus marketing efforts toward the social channels where they spend time. Should there be a more even distribution in the use of social channels?

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

DECEMBER 29, 2015

It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

APRIL 7, 2015

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. On the flip side, if one of your goals is to gain extremely targeted and relevant followers, you may want to be a bit more selective with whom you’re following. Analyze Your Audience.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. Because it’s such a crowded place, brands are pushed to find unique ways to stand out and create connections with their audiences.

Twitter 120

Twitter B2B Marketing B2B Planning 120