audience 
The Point
MAY 19, 2020
In fact, the degree to which a particular technique or technology even makes sense for your organization depends entirely on the scope, scale, audience, and objectives of your lead nurture program. Integration of “skip logic” to ensure that prospects don’t receive emails for content already consumed.
The Point
AUGUST 29, 2017
What is the level of prior engagement (cold, warm, hot) and how aware is the audience of our brand, company, solution? Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Send Inmail via LinkedIn.
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The Point
NOVEMBER 27, 2018
Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost.
The Point
MARCH 7, 2019
More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. These have particular application in lead nurturing and customer marketing. (HS)
The Point
JUNE 27, 2012
For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?
The Point
NOVEMBER 20, 2015
Successful ABM campaigns typically are: • segmented – so that any and all communication is as relevant to an individual account and decision-maker/role as possible. content-driven – so that it drives engagement and dialogue, vs. a program that attempts to sell a solution or drive meetings exclusively, and finally. •
The Point
JULY 13, 2012
In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Personally, if someone is going to clutter my inbox, relevancy is the bare minimum. Occasionally? More than once every couple of weeks?
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