Paul Gillin

JULY 29, 2010

In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. CIThread scours the Web for relevant content, much like a search engine does. There’s intelligence on the front end, too.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

AUGUST 26, 2011

million Facebook likes by boring people. This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. I actually think insurance is a fascinating business.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 18, 2013

A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. Only about 10% of its content promotes Constant Contact services. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 11, 2012

Only people can post content. For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Think of the Benefit to Your Audience. Facebook is more playful than LinkedIn.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

APRIL 13, 2011

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. If you’re trying to attract an international audience, don’t forget to schedule some promos to go out during the local work day in those areas.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Two of the four finalists had hired professional journalists to oversee content. 27 of the PDF). Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50