Digital B2B Marketing

AUGUST 11, 2011

Although it may seem absurd, this question is relevant today for two reasons: Congress continues to consider privacy legislation every year, and although not well understood, it is broadly supported by constituents. On Facebook, it is the only option. Preparing for opt-in marketing requires recognizing your audience is in control.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. The combination of audience and targeting consistently put it in the consideration set and LinkedIn is already a solid traffic source for many B2B marketers. Create Lots of Audiences. You have a Facebook page.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JUNE 18, 2014

Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. In order to serve things that are relevant to me, you need to know something about me. How will marketers do this? Data, of course. …one thing has been missing.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

DECEMBER 6, 2012

It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect. From Facebook to DMPs, CRM Retargeting , personalization and new data sources, every interruption will become more noticeable, more relevant and more targeted than the last.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

JULY 19, 2012

Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Are the tags on Delicious relevant or do they reveal a different focus?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

FEBRUARY 27, 2013

Your focus needs to align with your audience’s focus and priority, not just your product and offering. Here is more info on finding your content sweet spot. The blog will increasingly be discovered through search and develop its own audience. Create Short Form Content. As you create this content, set it aside.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 4, 2011

Ziff is openly disrespecting its audience. The audience it claims to serve, and without an audience, Ziff doesn’t have a business. Misleading Audience Expectations. Ziff is promising the audience, with carefully constructed marketing language, something they will not deliver. Disregard for Permission.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100