Remove audience

Biznology

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Delivery relevancy

Biznology

Until recently, selling was all about how brands create something that might be interesting to the audience out there. Creating value and remaining relevant is critical. We all know that some years ago that digital was all about visibility and popularity (such as likes on Facebook and on Twitter ). Like this post?

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How to Improve your e-Commerce Performance using Social Media

Biznology

Each social media has a dominant audience. For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. This is why you should always keep the demographic of your target audience in mind when choosing which social media network you’re going to use.

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On the limits of personalization

Biznology

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). It’s the content.

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Timing is everything in social media marketing

Biznology

This isn’t an article about audience-engagement, per se. If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices.

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Four tips to perfect your social listening skills

Biznology

Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. A brand may follow a set of relevant keywords or their specific brand name and watch what is said about them. Get content inspiration. Identify any problems.

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Knowledge management in the age of social media

Biznology

This became further clear when networking platform Facebook was launched and became an instant hit. People are using it to post and share a variety of content. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 Understanding the relevance of knowledge management.

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Content marketing metrics and analytics: it’s all about you

Biznology

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way.