Digital Advertising Terms and Jargon Every Marketer Should Know
Act-On
FEBRUARY 26, 2024
A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience? What is Above the Fold? What is a Banner Ad? What are Ad Units?
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