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5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. 1. By attracting a relevant audience it is more likely that their network would also be a relevant audience.  Find Relevant Keywords Using Google Keyword Tool. How many relevant followers to you have?  But it does make sense!

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

13 Great Guides to Growing Your Blog Audience


You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

10 Pieces of Content Your Audience Really Wants to See [New Data]


Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. What content types do readers want to see more of in the future? How are readers consuming content?

Meet the New Engage (and introduce your audience to awesome content)


Marketers and publishers are under more pressure than ever to create engaging, high-quality content that sets them apart from the competition. In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by  CMI and MarketingProfs ). How can you ensure that your content efforts resonate with your audience?

How to Engage Your Audience Using Digital Advertising


But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. We've all experienced those terrible mobile pop-up ads that cover the main content the second you get there and require multiple attempts to dismiss them. How to Engage Your Audience Using Digital Advertising. On Facebook. On Twitter.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Increasing Audience ROI with Personalization


With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. The reason? The best way to change this behavior? Medi

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We Let’s take a look at 10 tactics that are essential to expanding the reach of your content : 1.

How to Use Twitter Audience Insights for Your Content Strategy


Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative! That’s easy.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

The new psychology of content consumption

grow - Practical Marketing Solutions

Is the psychology of content consumption changing? Tom Webster and I get into some discussions that are guaranteed to get you thinking about the nature of content and content consumption today. The dramatic behavioral shift in consumer content streaming behavior. Facebook’s random acts of strategy. Our content is free because of their generosity.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem


Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Video ads: Facebook or YouTube?


The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Facebook has been on the rise in video for the past year. Get the Guide.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. What do you ask when defining target audiences? Photo credit: Wikipedia. That’s a great starting point.

How to Build Your Social Media Audience from the Ground Up

Vertical Response

Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your business. Growing Your Audience on Facebook. In this case, your Facebook friends.

5 Simple Ways to Segment Your Social Media Audience


Maybe they'll publish more often or change up the type of content they share. Segmenting their audience on social media. Facebook allows businesses to target their messages to users based on data such as user demographics, interests, and geographical location. Paid targeting is effective because it enables companies to get a specific message in front of a specific audience.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

And yet, people do become influential on the Internet don’t they?  I’ve written quite a bit about the special opportunity we all have to create influence through our content. Facebook forces companies and people to compete for attention pixel-by-pixel. You can have all the cute cats and cool photos you want, but ultimately usefulness and relevancy are the keys to success.”

The Nine Best Facebook Marketing Tools


Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer! BuzzBlogger.

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A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. This has caused many B2B companies to even question if Facebook was the social network for them.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. Facebook has also beefed up its analytics page, Insights.

How Facebook changes our behavior

grow - Practical Marketing Solutions

” What makes people think that Facebook is NOT the real world? We create our personality on Facebook. But Facebook is also creating our personality. Facebook changes our behavior. Recently, Facebook demonstrated how it can alter our moods by manipulating our content. Content competition and the homogenization of our streams. Seriously.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

What Content Marketing Will Look Like in 2016: 40+ Predictions

Junta 42

It’s hard to believe that this marks the eighth year of our annual content marketing predictions. Regardless, it’s still clear that the content marketing space is the most dynamic and exciting sector in the marketing industry. While I am ever the optimist, my personal content marketing predictions for 2016 are a bit of a mixed bag (and are sure to be wrong).

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

Stepping Up Your Facebook Retargeting with Video


That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 Chances are a significant portion of your audience is sitting on their phone, tablet, or laptop liking a cute video of a dog as you’re reading this. Seems easy, right? Video, Is There Anything It Can’t Do?

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Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?


For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Ostensibly, this is said to be done in an effort to provide more relevant content to users. Social Media Marketing: Either Or vs And And.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

The 23 Best Content Ideation Tools


Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

Tools 106

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist.

Five Facebook Advertising Features You Haven’t Tried Yet


Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Custom audience pixel.

Facebook Says These Are the 15 Best Brands on Facebook


On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. Relevance to audience and brand. 2) Scale & Execution.

5 Facebook No-Nos That Turn off Your Customers

Vertical Response

Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?. As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them. Don’t ignore your audience. Put effort into your Facebook page.

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

Junta 42

In this week’s episode, Robert and I discuss two large venture capital investments in the content marketing technology space – Percolate and Kapost. We also debate whether Facebook’s launch of its Instant Articles service represents the end of times for publishers or a stairway to heaven. Content marketing in the news. This week’s show. million. Sponsor (38:49).

Social Media: How Motorola Solutions uses Facebook to generate more engagement

B2B Lead Generation Blog

Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Our strategy has always been, ‘Go where the audience is,’” she explained. Promote the company’s Facebook presence.

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).