Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. If you haven’t already, this is your sign to hop on the video content bandwagon. But why such a rise in popularity?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Huptech Web

OCTOBER 21, 2022

Table Of Contents. Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. LinkedIn vs. Facebook for B2B marketing. Which images work best?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Directive Agency

OCTOBER 2, 2019

While you can layer various options together to build an audience you think may respond well, you can remove the guesswork and use your actual data ad platforms to learn from through the use of lookalike audiences. Maximizing Potential on Key Audiences. Maximizing Potential on Key Audiences.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn?

Linkedin 86

Linkedin Distribution Practices Webcast 86

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 141

Linkedin Tips Paid Search Agency Ideal Customer Profiles 141

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Anyword

OCTOBER 12, 2021

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. And that’s probably on top of all the writing and content creation that you need to do for other social media platforms, websites, apps, eBooks, and so on. Hint: We’ve saved the best one for the end.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. If you’re a financial advisor on LinkedIn and you don’t see numbers from social media like the ones reported in the survey, it may not have to do with what you’re posting, but what you’re doing beyond posting. million in assets. There are plenty of strategic ways to use it.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

EveryoneSocial

MARCH 23, 2023

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As As always, mentioning users on Twitter and Facebook is also available when sharing out from EveryoneSocial.) Status: Live! searching “ama” won’t return a post linked to “amazon.com”).

Tagging 52

Tagging Linkedin Press Profiling 52

Sprout Social

FEBRUARY 4, 2020

Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy. Why LinkedIn influencers?

Linkedin 107

Linkedin Brand Identity Branding Work Management 107

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. LinkedIn vs. Facebook for B2B marketing. Which images work best?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. Update your LinkedIn company profile. This is not Facebook or Instagram.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Directive Agency

SEPTEMBER 12, 2019

While you can layer various options together to build an audience you think may respond well, you can also utilize actual data your ad platforms can learn from through the use of lookalike audiences. What is a Lookalike Audience? How to Set Up a Lookalike Audience. For this example, we’ll create a new Custom Audience.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. Users on the platform are bombarded daily with content. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence?

Linkedin 107

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 107

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. Look for new ways to reach your audience.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

APRIL 30, 2020

If you go dark on your audience now there’s no guarantee they’ll be waiting for you when you return. . LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Valasys

OCTOBER 11, 2022

LinkedIn is the only platform that comes to mind when one ponders over the aforementioned things. While curating content on LinkedIn one needs to make sure that the content is precise and explicit. Being a formal platform, content on LinkedIn is not as fancy as other social media platforms such as Instagram or Facebook.

Linkedin 52

Linkedin Lead Scoring Lead Ranking CAN-SPAM 52

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Everyone on LinkedIn is focused on creating professional connections.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Anyword

AUGUST 8, 2023

Here at Anyword, we recently released our Performance Boost AI Integration – a Google Chrome extension to help you boost the quality and impact of your content! Now you can turn ChatGPT, Notion AI, or Canva into a performance marketing expert, who can craft on-brand copy, connect with your audience, and put performance first.

Brand Identity 52

Brand Identity Branding Landing Pages Rules 52