Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Content marketing is among the most important and effective B2C digital marketing strategies today.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” ” Can you think of any other content platform that offers you the same exposure?

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Seismic

MARCH 15, 2021

Early innovators recognized the opportunity to enable their people to grow their relationships and businesses while elevating the corporate brand by engaging on LinkedIn, Facebook and Twitter. They also know that manually curating quality content is extremely time consuming. Low audience engagement. It’s a bad look.

Marketing Management 52

Marketing Management Service Forrester Curation 52

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. It makes sense; the platforms are entrenched in our daily lives and offer a hefty B2C audience. Image via BigStockPhoto.com. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Digital Marketing World Forum

AUGUST 20, 2019

So, how do you create personalized content that resonates with every type of Gen Zer? But if you want even more information on leveraging custom content to resonate with your audience, check out our latest eBook, Breaking Through the Noise With Personalized Content. Segment your audience accordingly.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Reddit is another discovery-based platform that people use to learn, find content, and explore online. Reddit Ads.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Metadata

FEBRUARY 5, 2024

The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content. In B2B marketing, it pays to be different; ditch the status quo and cringy buzzwords, take calculated risks, and figure out unique ways to engage with your audience.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . What kind of content they’re interested in.

Research 61

Research Campaigns Tips Content 61

Metadata

FEBRUARY 14, 2024

According to Kim Roman , Senior Director of Global Campaigns and Programs at Okta, “Content is king, data is queen, and revenue is the royal family. Pro Tip: Create targeted audiences with your best-fit customers in mind (aka the ones who close the fastest, have the greatest lifetime value, and renew early).

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. App-ification is Your Future.

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

Oktopost

JANUARY 5, 2021

Our colleagues in digital marketing pick them up and utilize them to help inform and direct content. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. It stands to reason, that when content is shared through both routes, people are going to engage with it.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

SpotMe Blog

JUNE 13, 2023

Things like target audience, messaging, venue selection, and budget are all part of the planning process. Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Relevant experience will ensure they can anticipate challenges and execute flawlessly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Contently

MARCH 22, 2019

Doing so can be as simple as setting up a Google alert for the latest content in your field and seeing what resonates. The main objective of a headline is to convey what an audience should expect from the actual piece. Don’t live by the Forrest Gump rule,” warned Judann Pollack, executive editor at Ad Age. “A

Work Management 167

Work Management SEO Forrester Creativity 167

Brandpoint

JUNE 18, 2020

Instead, you must regularly revisit your marketing tactics to ensure they’re still relevant to the post-COVID world and its constantly changing challenges. As such, your marketing team will need to meet frequently to revisit current plans and decide whether they still apply to the changing needs of your audiences. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. So personalization is relevant across the buyer journey, not just after the sale. Content Marketing'

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Table of contents What is programmatic advertising? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. So here’s what you need to know about programmatic advertising.

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Know which channels work for you. Influencer Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. In short, this means buyers are confident they can find exactly what they are looking for and primarily need brands to make sure important content is easy to find.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

PureB2B

JULY 19, 2021

You must understand their challenges or pain points to produce excellent goods or high-quality content that makes a mark. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Generate Powerful and Relatable Content. Get Concise Data.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

You must understand their challenges or pain points to produce excellent goods or high-quality content that makes a mark. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Generate Powerful and Relatable Content. Get Concise Data.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Leadspace

FEBRUARY 19, 2018

Personalize content for B2B audiences. Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. This data can also be used to identify relevant topics or learn more about competitors to better personalize the buyer experience.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. It’s a community that’s publishing content, and we have to delineate.”. Here are the findings that stood out.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

Hubspot

MARCH 18, 2011

A little while ago I wrote a post about 20 great Facebook Fan Pages. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. Engage Your Audience. Encourage Sharing with Others. Create a Conversation. SalesForce.

Facebook 28

Facebook B2B Forrester Youtube 28

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Create and Promote Highly Engaging Content.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Deploy User-Generated Content (UGC) : UGC is the content produced by users & featured by other people on their page (with proper credit). Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Share this on Facebook. Social Mention. Share this on FriendFeed. Post on Google Buzz.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

MAY 16, 2010

So in 2005, it introduced the SAP Developer Network (SDN) to open the company’s content, strategy and technical information to a global audience. SAP’s social strategy was tiered: In the beginning, the SDN was populated with content from internal sources (i.e., Forrester Research. case studies and demos).

Social Media 48

Social Media Media B2B Forrester 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Martech Advisor

DECEMBER 16, 2019

This is where you step in, and your aim is to help your buyers accomplish their goals efficiently, ideally through content. The term content is used loosely here, and it could mean anything that you offer that helps them do their job better. Personalized videos are customized according to the characteristics of the audience segment.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362