Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

Linkedin 107

Linkedin Brand Identity Branding Work Management 107

Valasys

OCTOBER 11, 2022

LinkedIn is the only platform that comes to mind when one ponders over the aforementioned things. While curating content on LinkedIn one needs to make sure that the content is precise and explicit. Finding your spot on LinkedIn . How does the LinkedIn Algorithm work? How to do it?

Linkedin 52

Linkedin Lead Scoring Lead Ranking CAN-SPAM 52

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Try not to over promote.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. Content is at the core of digital marketing. So, does that mean content marketing is dead? Your audience today hangs out in multiple locations online.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. “Social Media” is so 91 days and 42 seconds ago….

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Oktopost

FEBRUARY 19, 2024

In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? When are advocates posting content? Which content gets the most engagement?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. This act of finding good content and sharing it is known as content curation. But…isn’t promoting your own content akin to talking about yourself? Which Works Best, Curation or Creation?

Curation 166

Curation Research Sample Click Rate 166

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 100

Social Media Features Media Curation 100

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Convince & Convert

JULY 24, 2019

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Effective content marketing is tailored to consumers. Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Scoop.it

JANUARY 14, 2021

Producing more content does not guarantee an increase in the number of followers. To boost your following count, you’ve got to produce more right content. Your content has to resonant with your audience — they’ve got to feel it. Self-promotion is good. Your content has to appeal to them.

Social Media 71

Social Media Media Curation Content 71

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. Instagram Stories.

Social Media 137

Social Media Media Curation Twitter 137

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. Low engagement is a common issue for B2B marketers. But it’s hard to stand out when there’s so much background noise.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

BOP Design

OCTOBER 17, 2017

Social media is a great way to promote and share your company’s content with your followers and their connections. While it’s annoying that your audience of followers has opted in to see your posts and often aren’t being shown your company’s social posts, it doesn’t mean that you should ignore social media altogether.

Paid Social Agency 57

Paid Social Agency B2B Thought Leadership Campaigns Thought Leadership 57

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 97

Trade Press Services

JANUARY 15, 2024

First, it’s possible to post too much content. Simply hitting a consistent posting schedule without providing valuable insights doesn’t help to establish your credibility with your target audiences. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction. What are your goals (e.g.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

The Lead Agency

JUNE 2, 2019

However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content.

Personalization 89

Personalization Brand Identity Branding Tips 89

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. If you drive those audiences to your website with helpful information related to auto insurance, they will trust and buy from you.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Social Platforms Taking a Cue from One Another .

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Scoop.it

APRIL 19, 2022

For example, a simple audit of your website could reveal things like missing meta descriptions on your pages, the need for a clear site map, or an opportunity to incorporate more keywords into your content. It’s fair to say that there is a certain time commitment involved in creating good blog content. Engage on LinkedIn.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75