Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. The first step to creating engaging content for your emails is to understand your target audience. Are you still keen on running LinkedIn Business Ads?

Conversion 86

Conversion Optimization Content Curation 86

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. . We need PR to help drive that. I suggest fighting fear with fear.

PR 100

PR Social Media Social Marketing B2B Marketing 100

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. As networks work those kinks out, marketers have to adapt.

Examples 90

Examples Zoominfo Work Management Webinar Metrics 90

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.

Stats 100

Stats Content Marketing Content Curation 100

SocialPilot

MARCH 12, 2024

Rather than ignoring the major source of contention, the campaign accepted it and capitalized on the automobiles’ small size by encouraging its consumers to “Think Small” – the name for their campaign in 1959. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Table of Contents What is a brand advocate? They post positive content about your brand simply because they love what you offer. One way is through brand advocacy.

Brand Identity 126

Brand Identity Branding Word of Mouth Social Media 126

Convert

JANUARY 16, 2023

Cutting out the middleman might be a good way to increase your profit margin but without good copy, your audience is unlikely to lighten their wallets. First, he writes a pre-sell engagement article where he touches upon the experiences of his audience. Surely, no one knows your audience and your brand better than you do.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Your business value shouldn’t be that you can curate content that would be relevant to them!

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. These 2 companies from our showcase, Clay & Ignition , blew our minds. For example, you can use Beautiful.ai

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

KoMarketing Associates

FEBRUARY 23, 2016

Driving offline audiences to online campaigns will be an essential tactic to create a truly competitive advantage. Additionally, connecting with customers online presents an opportunity to reach a new audience of people who could also be interested in your business because of the similarities with your existing customers.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. Don’t have an audience yet? Quality isn’t objective.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. Likewise, most brands benefit from having multiple types of conversations around their business as they build trust with different audiences. Employee advocacy.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Sprout Social

DECEMBER 9, 2020

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. .

Paid Search Agency 102

Paid Search Agency Advertising Agencies Ad Agencies Work Management 102

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. And it’s not just a goal: It’s a label we slap on our content with alarmingly little self-reflection. But should it be?

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

LeadSquared

FEBRUARY 23, 2016

How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Creating content that is of value to your prospects is the essence of inbound marketing. If you’re looking for content to curate, check out BuzzSumo. Focus tremendously on PR. Great webinar.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. . Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

seo.co

FEBRUARY 24, 2021

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. These links are an ambassador for your website content and take it ahead for success.

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

Martech Advisor

MARCH 31, 2020

The Professional plan will help brands engage audiences, create content and manage effective communication during the pandemic, while also being able to access an array of social media courses. Marketing, sales, and PR professionals can benefit from the webinar series and incorporate the learnings into their evolving strategies.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. I curate speakers for Boston Content events , and am in the process of doing so for a major marketing industry event. (PS:

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Marketing Craftmanship

JUNE 19, 2015

Fist-call capability” is how well your firm puts itself in a position to be noticed by target audiences, and it’s the key factor affecting your chances of making the short list. To drive consistent top-of-mind awareness with target audiences, you’ll need to do far more than simply show up all the right radar screens.

B2B Thought Leadership 100

B2B Thought Leadership B2B Word of Mouth Thought Leadership 100

markempa

MAY 9, 2017

Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. Many companies think it’s a PR approach or it’s a tag line, or it’s a mission or value statement. If not, it should. But that is typically where companies stop.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Hubspot

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. First, you'll need to determine what type of email you're writing to ensure you're speaking to the right audience. Let's dive in. Website Copy.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. In this article, we’ll talk about the basic outline of a UTM code, and the value UTM tracking can bring to your social media and content strategies. Tracking UTM Codes for Content Analysis.

ROI 78

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 78

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139