Marketing Insider Group

DECEMBER 5, 2013

78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Late stage content is still needed.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 84

Marketing Automation Services Curation Enterprise Management Marketing Automation 84

readwrite

JULY 25, 2011

Flipboard , the social magazine app for iPad, has just launched its first advertising program in partnership with magazine publisher Condé Nast. This campaign displays ads alongside content from The New Yorker, Wired, and Bon Appétit. Flipboard also offers curated topical feeds of its own.

Paid Search Agency 40

Paid Search Agency Ads RSS Display 40

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 109

Planning Content Work Management Custom Publishing 109

Outgrow

FEBRUARY 14, 2022

And in the marketing sense, cohorts are created to segment an audience. He does this by segmenting 3 different audience categories. . 7 Ways to Segment Your Audience. In this section, Rand extends the conversation on cohorts and highlights 7 different cohorts that SMBs can use to segment their target audience.

Paid Search Agency 52

Paid Search Agency Enterprise Management Planning Outgrow 52

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. And it’s not just a goal: It’s a label we slap on our content with alarmingly little self-reflection. But should it be?

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. All of those moves have turned LinkedIn into a place where people come to consume professional content.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Marketing Insider Group

SEPTEMBER 5, 2023

Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Choose the right channels.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. . Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JUNE 1, 2014

These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram. I remember shortly thereafter when Ann Handley (whom I’d never met) agreed to let me speak at MarketingProfs Digital Marketing Mixer in Scottsdale due to the urgings of my friend Stephanie Miller , who curated the email track.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Webbiquity

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. brainpicker.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

APRIL 4, 2016

Curate Content. Keeping tabs on the industry will help you curate the best content from thought leaders, customers and other important figures. Curating content will also provide a fuller picture of the technology industry and how it’s talked about in different channels. Create Buyer Personas.

B2B Marketing 28

B2B Marketing Buyer Personas B2B Curation 28

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. Even a year ago I remember telling my team to stop focusing on social media, and instead put time into quality content creation.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Heinz Marketing

FEBRUARY 19, 2018

Podcast formats from Q&A to curated shows. Now, if that’s true, then that’s scary, because I don’t know how all of you guys measure the return on Twitter, Facebook, LinkedIn, etc. But then to be able to prioritize channels and messages, and approaches to your audience, that differentiate you. Storytelling.

Top of Funnel 49

Top of Funnel Banner Ads Paid Search Agency Banners 49

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. Even a year ago I remember telling my team to stop focusing on social media, and instead put time into quality content creation.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Tried and tested. Get A Free Consultation.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Hubspot

SEPTEMBER 28, 2015

Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. Do you create video content? If their editors have said no multiple times, it may mean your work isn’t a good fit for their audience.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Tried and tested. Get A Free Consultation.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? It also helps you apportion resources you’ll need to develop content.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Adobe CMO.com.

Examples 100

Examples Content Marketing Brand Identity Branding 100

KoMarketing Associates

FEBRUARY 12, 2014

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

Scoop.it

NOVEMBER 30, 2021

Content syndication is one of the most effective ways marketers drive traffic to their content online. In this guide, we’ll walk you through the basics of content syndication: what is it, why to do it, and how to go about incorporating it into your content marketing strategy. What is content syndication?

Advertorials 92

Advertorials Content Custom Publishing Youtube 92

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. We are, too.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

ClearVoice

DECEMBER 19, 2019

Building rapport founded on trust is paramount when nurturing a relationship with your audience. As writers, how do we manifest such performance-driven content? This textbook journalism mainstay also serves the content marketing community well since we both strive to engage and educate our readers with thoughtful, trustworthy content.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Webbiquity

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tactics 100

Tactics Content Marketing Tips Screencast 100

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Outgrow

JULY 15, 2021

This is why we present to you our hand-curated list of 21 YouTube Channels that you cannot miss out on! This company believes social media should be fun and human, and this belief is visible in all the content that they produce. A Video We Love: Dive into the LinkedIn Hashtag Community with this video! We bet you do.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Pearl Digital Marketing

MARCH 17, 2019

If you’re worried about duplicate content from an SEO perspective, don’t stress. SHARE IT ON LINKEDIN. Some people think that LinkedIn is for straighty-180 professional types, however, if your blog helps people in any way then there is going to be an audience on LinkedIn for it. ADD IT TO FLIPBOARD.

Marketing Automation Services 58

Marketing Automation Services Blogger Advertising Mediums Viral Marketing 58

Webbiquity

APRIL 18, 2012

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MAY 1, 2017

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Varicent

APRIL 5, 2018

They think it’s about putting out more content around how brilliant they are, and then immediately start pitching. With all these new social channels coming in, what are your thoughts on SnapChat and Instagram compared to the more traditional social selling mediums like Twitter and LinkedIn. It just doesn't work. I use Medium.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71