KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

FEBRUARY 23, 2016

Driving offline audiences to online campaigns will be an essential tactic to create a truly competitive advantage. Additionally, connecting with customers online presents an opportunity to reach a new audience of people who could also be interested in your business because of the similarities with your existing customers.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

JULY 31, 2013

Fortunately there are internet marketing related reports and resources that provide immediate insight into how well your B2B brand message resonates with target audiences. Thorough review of keyword referral reports help B2B marketers understand the types of words and phrases visitors used to find content through search engines.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

DECEMBER 19, 2013

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. LinkedIn Platform-Specific Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

FEBRUARY 12, 2014

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

JUNE 9, 2015

Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger. Diversify Content.

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120

KoMarketing Associates

JULY 2, 2015

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. Analyze Existing Content.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

APRIL 19, 2016

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

DECEMBER 30, 2014

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Buffer put out some pretty fantastic content this year but this was a piece I really enjoyed. Introducing The Periodic Table of Content Marketing.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

KoMarketing Associates

AUGUST 19, 2014

As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented. d) All of the above. d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? As search engines get better at understanding language and word patterns, content quality matters much more than the integration of a bunch of synonyms and certainly a percentage of keywords in text. What are the objectives of their content?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

AUGUST 20, 2015

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? Use Hashtagify to search on the best hashtags to reach your audience. Participate in LinkedIn Groups to build connections and relationships with industry experts. Think of how seasonality could relate to content (i.e., “X

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

KoMarketing Associates

FEBRUARY 13, 2014

“Content is king.” In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. The proper people, tools, and strategies all need to be in place before the content ship can sail.

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

DECEMBER 22, 2014

The KoMarketing blog is a key component of our online marketing strategy and one of the ways we share and present new ideas and perspective to clients and target audiences. – Abe Bellini provides a list of online marketing ideas B2B organizations can use to identify and reach their target audiences.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

KoMarketing Associates

MARCH 23, 2022

While LinkedIn is the most popular social platform for B2B marketing, it’s not the only paid social media platform that can be effective. . Twitter also offers look-alike audiences to drive demand. . You can use Twitter Live ads to reach a wider audience and drive conversations about your brand. . Twitter Takeover.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

JULY 16, 2019

Last year at MozCon, I talked about how as content marketers, we need to grow up and we need to be more accountable. According to Point Visible , 70% of marketers are prioritizing content quality over quantity. Even better, 77% of B2B marketers are creating content based on stages of the buyer journey. Who is your audience? .

Content 120

Content Keywords Storytelling Search Marketing 120