Remove audience

DiscoverOrg

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). What is data quality, and why is it important for sales and marketing?

article thumbnail

B2B is Dead – Long Live B2P

DiscoverOrg

Sales and marketing departments live and die by their ability to grasp these concepts, and a company’s success hinges an identifying the target market within each audience. 75% of B2B buyers want branded content that helps them to research business ideas, but 93% of brands focus their content on marketing their own products and services.

B2B 191