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Three Reasons Content Curation is Overrated

Digital B2B Marketing

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. Done well, it can make you a recognized resources for news and information and keep you in front of your audience.

Why Content Curation Is Not The Answer

Digital B2B Marketing

The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? On the surface curation sounds perfect. Can curation play a role?

Use Content Curation to Create Leads on LinkedIn. Really!


That’s why content marketing has taken off; it’s a way to communicate a problem/solution to a prospect. Which brings us to social media, and, more specifically for this post, LinkedIn.  Let’s take social media advertising out of the discussion and talk about generating leads via content sharing and curation.  The post Use Content Curation to Create Leads on LinkedIn.

How even social media & social selling experts are getting LinkedIn wrong – Part 1


In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. audience.

11 Best Practices for More Effective Content Curation


Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. don’t post to 50 LinkedIn groups three times a day).

An Easy Method for Content Curation


Curating content for your network is one great way to provide useful information. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Here’s the method that I use every day which makes it easy to curate great content. The ones that make sense for you will depend on your audience and industry.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.

10 Groups to Join on LinkedIn if You’re in Marketing


With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Without the noise of other platforms, LinkedIn strives to maintain a (mostly) professional standard.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. audience.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Unlike these platforms, LinkedIn has found its niche: professional networks. World Economic Forum.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

LinkedIn has proven to be a winning platform for many B2B companies. Maximizing your LinkedIn presence requires mastering the ins and outs of the platform and its many offerings as a piece of marketing technology. Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. 1. Test Your Content.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Experiment with what content works best and continue to tweak until you find your newsletter nirvana!

Raising Your Content Curation to the Next Level

WindMill Networking

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Therefore, what else can you post to try to reach your content strategy and frequency strategy goals?

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. When you first start publishing content, it might feel like you are simply tossing it into the wind.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. audience.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

8 Companies Totally Rocking Their LinkedIn Company Pages


Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. It''s a professional audience.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

WindMill Networking

Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. The audiences and the platforms call for slightly different types of writing.

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less


We content marketers just aren’t very good at promoting our content. Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content.

Once is Never Enough: How to Repurpose Content Like a Boss


Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Creating engaging content is the biggest challenge for B2B and B2C content marketers.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago. Final Thoughts.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines. 3.)

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketingthink not.

20 Proven Ways to Increase Engagement With Your Audience


One of the most critical objectives for content marketers is increasing engagement with website visitors. Successfully engaging your prospects through web content is crucial for capturing contact information and building relationships, in order to ensure visitors don’t simply bounce from your website without a second thought about your product or services. LinkedIn. link].

How to Differentiate Content Curation on Social Media

Hinge Marketing

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. Content Marketing

How to Use LinkedIn for Business Development

Hinge Marketing

LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Before choosing groups, decide who in your target audience you want to reach. Thus, using LinkedIn for business development is powerful.

The 2014 Content Marketing Imperative

B2B Marketing Insider

78% of CMOs think content is the future of marketing  ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. The answer is easy: content marketing. Late stage content is still needed.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

4 Ways Of Obtaining Thought Leadership on LinkedIn

WindMill Networking

Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Instead of viewing this as a loss of market share, savvy companies are turning to social media sites such as LinkedIn to gain mindshare … and they’re getting it for free simply by contributing and participating.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. By now, many companies understand they need content. source of content.

LinkedIn Offers New Tools for B2B Marketing

KEO Marketing

LinkedIn has been consistently ranked as one of the top online tools for B2B marketers, often viewed as an even more valuable social network than Facebook for that sector. Recently, though, LinkedIn has added some new or expanded tools that make it even more attractive for marketers, particularly those with a B2B focus. B2B Marketing social media

Media 24

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? How I.T.

Content Marketing Spotlight Series: A Q&A With Robert Rose


Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing. Be sure to subscribe to our content marketing blog so you don’t miss future posts. One might argue that he is well known as one of the champions/leaders of content marketing. Content IN marketing has been around forever.

14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. And content marketing ROI remains difficult to measure. Case studies (64%).

33 Stats On The Future of Content Marketing

B2B Marketing Insider

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. Content+. Content+.

Stats 151

Content Marketing Is A Strategic Solution To A Strategic Problem

B2B Marketing Insider

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Content marketing is not going away. But Cost per lead.

Be Inspired: The Best B2B Content Of 2015


Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Hopefully these examples will be an inspiration for your content strategy in 2016. Identifying the top or best content is clearly a subjective task. Quizzes.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Specifically, I asked them: What brand content marketing hubs do you LOVE?