Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. hit the mother lode! MORE >>

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Share this on LinkedIn. Blog this on Blogger. MORE >>

” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. This is the leader, the person accountable to the organization for making sure your business is creating, curating and syndicating the content your buyers are looking fo,r in all the channels where they are looking. Content Curator. They find great content. Content Marketing MORE >>

If we accept the Social Business imperative , you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business. We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle. 31 Easy Ideas To Create Content Your Customers Want. MORE >>

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Here are 6 steps that any organization can take to tackle the challenges of executing an enterprise-wide content strategy. Steps To Executing A Content Strategy. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. MORE >>