The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Martech Advisor

MARCH 31, 2020

The Professional plan will help brands engage audiences, create content and manage effective communication during the pandemic, while also being able to access an array of social media courses. HubSpot Integrates With Jira. Tell us on Twitter , LinkedIn , or Facebook ; we're listening! News That Matters to Marketers.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Learn how she engages audiences with her question series on Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Marketing Insider Group

JULY 30, 2014

Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Once people move beyond the need for content strategy , one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?”

Content Marketing 100

Content Marketing Planning Marketing Analytics Tools Work Management 100

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. Save time managing leads by connecting all your marketing tools , like Typeform and Hubspot, to run on autopilot.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Hubspot

FEBRUARY 16, 2022

A good hook is imperative for holding your audience's attention, and ultimately convincing your audience that you're worth hearing out. If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). In sales, it's no different.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

SmartBug Media

JUNE 10, 2019

Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. content curation). Should you share content by competitors?

Social Media 71

Social Media Social Marketing Media Tips 71

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation? Content development. Total: $12,300 per month.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

FEBRUARY 18, 2020

When I worked for a marketing agency, I'd spend days thinking of the best content to post and writing copy for different platforms. Automating your social media can be useful for developing a content plan, so you're always prepared. You can answer questions like, "When does my audience interact more?" Engage with your audience.

Social Media 65

Social Media Social Marketing Automation Work Management 65

nDash

NOVEMBER 23, 2021

Ber Leary , a long-form content specialist with hands-on experience in the IT and Finance industry, recently took the time to chat with us about writing and freelancing. Companies often reach out to freelance content writers like myself when they want to do something exciting. Favorite writer to follow on Twitter or LinkedIn? .

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Marketing Management 52

Marketing Insider Group

AUGUST 26, 2014

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. I think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role.

Content Marketing 100

Content Marketing Enterprise Management Planning Paid Search Agency 100

Hubspot

DECEMBER 2, 2019

What if I, as a marketer at Atlassian , could delight my audience the same way? Let's say we know we need content for each phase, so we decide to make three pieces for awareness, two pieces for consideration, and one piece for decision. So, once again, I'm forcing my audience down a specific, narrow journey that I want them to take.

Top of Funnel 98

Top of Funnel Webinar Metrics Rules Lead Ranking 98

Hubspot

MAY 30, 2014

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners.

Curation 28

Curation Practices Effectiveness Best Practices 28

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. Interactive content.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. Don’t have an audience yet? Quality isn’t objective.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Outbound Engine

MARCH 3, 2020

Get to Know Your Audience. Before you can strike up a meaningful dialogue, you have to define learn about your audience. To find the answers, try different ways of interacting with your audience. To build relationships and inspire brand loyalty, you need to actively engage your audience. Social media is no different.

Social Media 58

Social Media Curation Social Marketing Promotion 58

SalesIntel

AUGUST 21, 2023

Marketing personalization involves tailoring marketing messages, content, offers, and experiences to cater to individuals instead of a collective group. Segmentation When applying B2B personalization strategies, you’ll want to break your audience into segments based on shared characteristics or behaviors.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

seo.co

JANUARY 10, 2022

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Additionally, if your website has more video content, it will drive higher site traffic than text. As a result, Google push sites that comprise videos. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Strategic-IC

APRIL 23, 2023

And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. In fact, one-third of marketers who’ve never used ABM told HubSpot they’re planning to invest in it for the first time this year. They’re drowning in content.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Analyze and Curate. Reading Time: 10 unfelt mins. Social Media Marketing - The B2B process.

Social Media 82

Social Media Process Media Marketing Automation Services 82

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 270

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 270

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. Apple T-Mobile Coca-Cola HubSpot Drift. Naturally, building brand equity takes time and effort to connect with audiences. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Valasys

JANUARY 21, 2020

Marketers in the modern Martech age have new data points to attract, engage & drive the audiences to sales. Marketers can create highly specific pieces of content. They can learn about their target markets & craft niche-specific audience segments. New marketing technology solutions keep on emerging with each passing day.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

seo.co

FEBRUARY 16, 2021

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Additionally, if your website has more video content, it will drive higher site traffic than text. As a result, Google push sites that comprise videos. Influencer Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

DemandBase

JULY 16, 2020

With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes. Let’s delve into these three types of content sources. 3 Types of Content Sources. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. All of those moves have turned LinkedIn into a place where people come to consume professional content.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Table of Contents Hot Leads: What are they? This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52