Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. Benefits of understanding your audience.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. Content is at the core of digital marketing. So, does that mean content marketing is dead? Your audience today hangs out in multiple locations online.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. Organic SEO rankings rise because of content marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. Meaning information is not only listed down but also carefully chosen for the right target audience. Meaning information is not only listed down but also carefully chosen for the right target audience. How Important is LinkedIn To Business and Employment.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 100

Social Media Features Media Curation 100

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world.

Curation 166

Curation Research Sample Click Rate 166

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Effective content marketing is tailored to consumers. Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

xiQ

DECEMBER 15, 2021

Redeploying Efforts to Create Thought-Leadership Content. Now that virtual event planning is the new normal and geography is moot, how does field marketing create compelling virtual experiences for their target audiences? SmartSourced Content TM curation. Explore xiQ Workbench.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. First, it’s possible to post too much content. Don’t ignore new tools and rely only on tried-and-true tactics.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy.

Process 53

Process Optimization Curation RSS 53

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Your customers can leave reviews, ask questions, and contact you directly through your public GMB profile. If you drive those audiences to your website with helpful information related to auto insurance, they will trust and buy from you.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content.

Personalization 89

Personalization Brand Identity Branding Tips 89

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. Redeploying efforts to create thought-leadership content. McKinsey Report, Oct 2020). Leverage neuroscience and ai to help sales grow.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. As experts in marketing strategies, ExoB2B recommends in some cases to assert themselves as such through an agressive content marketing strategy. I ’s too much bad content.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Your business value shouldn’t be that you can curate content that would be relevant to them!

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

APRIL 19, 2022

They are the panels that show key business details, including location, office hours, and customer reviews. For example, a simple audit of your website could reveal things like missing meta descriptions on your pages, the need for a clear site map, or an opportunity to incorporate more keywords into your content. Engage on LinkedIn.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Hubspot

DECEMBER 2, 2019

What if I, as a marketer at Atlassian , could delight my audience the same way? Let's say we know we need content for each phase, so we decide to make three pieces for awareness, two pieces for consideration, and one piece for decision. So, once again, I'm forcing my audience down a specific, narrow journey that I want them to take.

Top of Funnel 98

Top of Funnel Webinar Metrics Rules Lead Ranking 98

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Instructions: 1. Cook fish 2.

Social Media 144

Social Media Research Social Marketing Media 144

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Only B2B

NOVEMBER 23, 2020

After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . It has been many years since the advertisers and publishers are finding the thin line of balance between lead quality and lead quantity. According to convince and convert 70% of B2B players want quality leads.

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

KEO Marketing

NOVEMBER 25, 2014

LinkedIn has been consistently ranked as one of the top online tools for B2B marketers, often viewed as an even more valuable social network than Facebook for that sector. Recently, though, LinkedIn has added some new or expanded tools that make it even more attractive for marketers, particularly those with a B2B focus.

Linkedin 48

Linkedin B2B Marketing Tools Planning 48

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation? Content development. Total: $12,300 per month.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Adobe Experience Cloud Blog

AUGUST 10, 2017

This is the case with social media as well, it is critical that you listen to your audience and understand what they are looking for in order to achieve greater engagement. First and foremost, it is important to be where your customers are. The best way to represent your own brand is through your own content or by curating content.

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Martech Advisor

NOVEMBER 22, 2019

Table of Contents. The global acceptance of social media platforms such as Facebook, Instagram, TikTok, and LinkedIn has largely influenced the online reach of companies. It includes content publishing, tracking, and measuring. Content Publishing. Republishing Content. Scheduling Posts.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91