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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. We’ll also look at how to strike a good balance between curation and creation. So, how is one to choose?

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. Because audiences today are savvy; they educate themselves. They’re all over digital content and online channels.

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How Often Should You Curate Content as a Content Marketer

Scoop.it

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. However, you can’t simply rely on content curation to engage your audience.

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A Guide to Content Curation Workflow: Why Do You Need One?

Scoop.it

Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This is where content curation comes in.

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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. We’ll also discuss the value of UGC in content curation. It’s content created by others—not the brand.

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How to Measure If Your Content Curation Is Successful

Scoop.it

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. Let’s begin!

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7 Ways To Generate New Content With Content Curation

Scoop.it

Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. What is content curation? Examples of creative ways to curate content.