Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Step 2: Determine Target Audience. Determining your target audience can also help you understand where you can easily target them with your marketing strategies. To figure out your target audience, look at your current customer base. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. In each of these segments, B2B creators tailor their content to meet the specific needs and challenges of their audience.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. As long as you are able to provide genuine value and solve a problem for your audience, they are likely to come back.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? Project review/case studies. YouTube live.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Convert

NOVEMBER 2, 2022

This format is becoming increasingly popular, especially among younger audiences such as GenZ and Millennials ( 84% of them consume short-form videos ), as it is more immersive and interactive than traditional horizontal videos such as YouTube or Vimeo embeds. Check the entire case study below.). Another option is ads.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Online Marketing Institute

AUGUST 17, 2018

Adidas Adidas is an upmarket brand for sportswear and accessories that is known for its versatile range of clothing which fits every audience from highbrow oldies to sporting teens. Since the wildlife channel has a huge following on Instagram, it made it easier for Microsoft to pull in a large audience.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Biznology

OCTOBER 15, 2015

Timing is critical in branding, and finding a gap in the marketplace that has relevance for unfulfilled, dissatisfied customers (jihadists, in this case), created the perfect conditions for jump-starting a new, powerful movement with a captivating brand image. Like this post? Sign up for our emails here.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The secret behind a successful SEO sprint.

Case Studies 73

Case Studies Case Study Studies SEO 73

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. You can view the full case study here for more information.

Barriers 127

Barriers Brand Identity Branding Content 127

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

ConvertKit

NOVEMBER 22, 2021

Here’s how she does it: Create valuable incentives that send her audience to her marketing funnel. It’s an evergreen sequence with weekly emails that keep going for five months and cover different aspects of Pinterest, my own case study, and more. After a while, Cara learned that 80% of her traffic was coming from Pinterest.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Marketing Insider Group

SEPTEMBER 16, 2020

With the right strategy, LinkedIn Stories can be an awesome tool for engaging and tracking your most loyal audience. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business. What types of topics and media would your audience enjoy?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

SEPTEMBER 28, 2020

Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Think about topics outside your direct niche to attract a wider audience. Autodesk’s previous blog, Line//Shape//Space, won numerous awards for its content but grew beyond its original audience of small businesses.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Commit to your audience and commit to a regular publication schedule. Weight Watchers.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. Case Study Let’s take a closer look at The Essence Vault , a fragrance brand that faced the common dilemma of digital expansion.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. But some places are better than others depending on your industry and audience. However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? For example, influencers have pretty much taken over TikTok and Instagram.

Media 93

Media Viral Marketing Case Studies Youtube 93

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. When considering retargeting campaigns, it’s essential to select channels that align with your target audience, marketing objectives, and budget.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Leadspace

AUGUST 15, 2019

First, it’s important to note that your business audience is different from the everyday consumer. Well, to help, here are five ways to make content speak to a business audience. Yes, images matter to a business audience. Business White Papers and Customer Case Studies. So, what’s the problem?

Webcast 48

Webcast Business Case Studies Case Study 48

FunnelEnvy

DECEMBER 26, 2023

The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Jim McLoughlin, SVP of Sales at Appirio, shared with the audience his version of the Secret Sauce to Sales Success which he defined as the trust between the marketing and sales functions.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

SnapApp

NOVEMBER 19, 2015

Instead of sweating the social shares of every blog post, incorporate a little bit of interactive content to reach an audience looking for a quick, mobile experience. ServiceNow captured the attention of their target audience with a simple but excruciating painpoint: password resets. ServiceNow. That’s a huge amount of time!

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. What a perfect way to engage different types of audiences!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. Each event features an overview of the topic, regular segments like “Hot or Not,” and questions from the audience.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods. ” Providing relatable, real-world examples. Engagement and Conversion Issues Don’t rely on generic conversion funnels.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

PureB2B

JUNE 20, 2022

When it comes to lead generation, the advantage of these platforms— Quora, in particular —is that they pave the way for value-focused connections and interactions with an engaged, high-intent audience. Push for case studies. Effective case studies make the client the hero. Refocus on sound research.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Buffer

MARCH 23, 2023

Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Keynote: The Audience Is the Algorithm, and Bravery Is the Answer Wednesday, March 1, 1:45 p.m. How do you stand out and ensure that you’re seeing the necessary impact on your strategy? to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Convince & Convert

NOVEMBER 13, 2014

The end goal of the partnership is for the company to shine a spotlight on the stories and creativity of up-and-coming artists, while deepening its relationship with the teenage audience who follows them. Marriott Builds Global Content Studio To Further New Projects With YouTube, Snapchat. Social Media Case Studies'

Brand Identity 159

Brand Identity Branding Storytelling Case Study 159

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Instead, you’ll want to build a content calendar focused on specific keywords that are relevant to your target audiences.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Convince & Convert

APRIL 8, 2015

Blogs and Facebook are by far the most effective outlets for influencer marketing, dwarfing YouTube, Instagram, and Twitter. At the same time, influencers are becoming more savvy and figuring out the best way to engage with their audience. Marketers Get Best Results from Blogs and Facebook.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. Define Your Objectives and Audience Start by asking yourself – What is the primary purpose of your video? Understanding your audience is equally crucial. Too slow, and you risk losing your audience’s attention.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45