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The 2024 Election is Fast Approaching: Why Sell-Side Audience Targeting is a Must for Political Campaigns

33Across

For political marketers and campaigns, now is the time to start implementing strategies that will give you an edge. One approach that needs to be at the top of your list: sell-side audience targeting. Sell-side partnerships are no longer nice-to-have. They are an essential.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

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How to Implement a Winning Email Marketing Strategy for Casinos

SendX

Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure bet for engaging with your audience.

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Are Marketing Campaigns Reaching Out to Right Audience

Smarte

Every marketer goes through this nightmare of “Is the campaign reaching out to right roles?” The post Are Marketing Campaigns Reaching Out to Right Audience appeared first on SMARTe Inc. The post Are Marketing Campaigns Reaching Out to Right Audience appeared first on SMARTe Inc.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

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How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. The Challenge of a Hard-to-Reach Audience.

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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

Where do you start when you’re building an audience for your campaigns? But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. Introducing Marketo Audience AI. Job titles? Industries?

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? How to activate your audience - including the influencers within it.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. To rise above the digital noise, you need to connect with your audience in a new way. Creating a successful ABM campaign isn’t easy. Let’s introduce gifting. It’s the missing piece to any ABM strategy.