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The 2024 Election is Fast Approaching: Why Sell-Side Audience Targeting is a Must for Political Campaigns

33Across

For political marketers and campaigns, now is the time to start implementing strategies that will give you an edge. One approach that needs to be at the top of your list: sell-side audience targeting. Sell-side partnerships are no longer nice-to-have. They are an essential.

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Audience research for your ad campaigns

Bannersnack

The post Audience research for your ad campaigns appeared first on Creatopy Blog. < 1 minute read.

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How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. The Challenge of a Hard-to-Reach Audience.

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How to Identify the Right Target Audience for Your Campaign

PureB2B

The post How to Identify the Right Target Audience for Your Campaign appeared first on DemandScience.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

Where do you start when you’re building an audience for your campaigns? We need to move from batching and blasting to AI-driven, lookalike audiences. Introducing Marketo Audience AI. Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood of engagement.

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Are Marketing Campaigns Reaching Out to Right Audience

Smarte

Every marketer goes through this nightmare of “Is the campaign reaching out to right roles?” The post Are Marketing Campaigns Reaching Out to Right Audience appeared first on SMARTe Inc. The post Are Marketing Campaigns Reaching Out to Right Audience appeared first on SMARTe Inc.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies.

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! How to activate your audience - including the influencers within it.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?

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Why Gifting is the Secret to Successful ABM Campaigns

To rise above the digital noise, you need to connect with your audience in a new way. Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. Let’s introduce gifting. It’s the missing piece to any ABM strategy.