Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 81

Paid Search Agency Ads Campaigns Cable 81

Hubspot

JUNE 22, 2018

Then, on Tuesday, it unveiled a slew of new services for video creators and their audiences. The Question of YouTube. That's certainly what happened to YouTube, which remains a -- if not the -- top platform for video consumption. Consider this: YouTube boasts 1.8 Facebook and Instagram Are the New TV.

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Choozle

SEPTEMBER 22, 2021

A: Xfinity TV is cable. CTV has already surpassed cable in terms of households and usage. Q: If I’m watching something like Local News but I’m watching through my YouTube Tv subscription, is that still considered linear viewing, or is it digital/streaming? Q: Why is Choozle ConnectedTV a better option than say, Xfinity TV?

Cable 52

Cable Ad Frequency Advertising Agencies Webinar Metrics 52

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. They can also be interactive ads shown to a specific audience and include actions for viewers to take. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. What is CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV.

Advertising Agencies 117

Advertising Agencies Advertising Channels Advertisements Advertising 117

Digilant

JANUARY 31, 2023

For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT. The following are just some of those benefits: Streaming services allow you to utilize data-driven audience targeting. This sets the stage for better engagement from your target audience.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Audience research: NC Fusion’s first thought was that girls were leaving soccer for other sports. So they added lacrosse and field hockey.

Campaigns 95

Campaigns Co-Registration Marketing AI Cable 95

Digilant

NOVEMBER 8, 2023

With different streaming services, consumers have more control over the content they consume, providing more opportunities for advertisers to reach niche audiences. However, the ability to target networks and programs directly tailored to your target audience is nothing short of a premium ad buy. In 2023, there are 218.8

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. It provides a huge opportunity to connect to a wider audience and build trust. Platforms like YouTube Live, Twitter Live, and Zoom increase opportunities for participatory virtual events. Influencer Marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Incorporate a signature hook and cohesive story in the video to draw the audience in and keep them interested from beginning to end. In-Stream Video . For Completes.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Hubspot

DECEMBER 30, 2020

Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020. They spearheaded this effort based on the guiding principle that the HubSpot audience is comprised of people with different media habits. YouTube Advertising. Audio Advertising. “In

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

APRIL 11, 2023

If you missed parts one and two, check them out linked below: Part 2: Align Ad Formats with Your Goals Part 1: Dig Deep into Data to Reach Your Audience Download the full whitepaper here. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. How Can Audience Data Help Inform an Advanced TV Strategy?

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Porch Group Media

NOVEMBER 4, 2022

These movies are watched on popular streaming platforms like Youtube, Hulu, and more. In addition, you can utilize the audience targeting features to ensure that your marketed content reaches the targeted audience. This works well for the targeted audiences as it engages them in the product that is intended to be sold.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

ConvertKit

JULY 9, 2021

YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. After you get 1,000 subscribers, fans can leave you tips of any value they want via Super Chats on YouTube. Sell digital products with ConvertKit. Image via Get Offset.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Messaging is how you talk about your product in relationship to your market (audience + competitors). Eric Serdar, Snr.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? We have a presence on YouTube and a large CTV presence on more than 15 channels,” said JP Evangelista, SVP Content, Programming and Marketing at Vevo. Pre-pandemic, their revenue from CTV was 4%.

Cable 108

Cable Work Management Bundling Cross-Selling 108

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Publishing high-quality, relevant content helps you get leads and grow your audience. It will come in handy when you need to start marketing your new product to an interested audience.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

SmartBug Media

MARCH 19, 2020

If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Are your videos appearing on your website as well as on YouTube? Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

QuanticMind

MARCH 27, 2017

Are you making use of YouTube’s powerful and varied targeting options? Audience Targeting – Best Practices and New Tactics. YouTube reaches more 18-49 year-olds in America than any American cable network with 1 billion active users at an average session time of 40 minutes. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

EMagine B2B Blog

APRIL 19, 2019

It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. The question becomes are you using it correctly and are you truly reaching your target audience? The Facebook live feature is a great way to engage with your audience.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Content Standard

AUGUST 31, 2018

Leave it to the nightmare of cable-TV providers to take first advantage in this new mobile video space. To connect with this audience, Warby Parker released the “Wearing Warby” series, showcasing Warby Parker–wearing influencers “who use [their] glasses as a tool to accomplish some pretty great things.”

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

ClickZ

AUGUST 6, 2020

Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. As a result, most evasive audiences gather in one place ready to consume their favorite shows and whatever is displayed alongside. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

LeadsRX

MARCH 9, 2022

This gives providers full control over everything that occurs on their digital property and brings many benefits that range from better data protection to the collection of exclusive audience insights. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Addressable TV. Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Contently

DECEMBER 8, 2016

The audience was the oldest since the 1960 Olympic Games, at an average of 52. Some, sans cable subscriptions, simply tuned out. “There is not a TV executive today that is not worried if his or her audience is dying.” Ratings dropped 15 percent from London 2012. Many millennials migrated to online streaming.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

EMagine B2B Blog

MARCH 19, 2018

It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences. The Facebook live feature is a great way to engage with your audience. With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. Engage with your audience.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Hubspot

AUGUST 24, 2010

In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry?

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Contently

MAY 2, 2018

Content strategy starts with the audience. For Dream Teams , I broke my audience into three groups. The core audience consists of leaders, coaches, and HR professionals. The secondary audience is made up of entrepreneurs and ambitious people who work and play on teams. Business Objective. Key Metrics. But you c ould !).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

EMagine B2B Blog

MARCH 19, 2018

It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences. The Facebook live feature is a great way to engage with your audience. With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. Engage with your audience.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Digilant

MAY 11, 2023

By doing so, they can effectively leverage the growing presence of these platforms and maximize their reach and impact on the target audience. Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. This means the B2B marketers need to start thinking about video and mobile platforms they can use to reach this audience. They spend about one to two hours on average on their phone.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

JUNE 3, 2019

They'll know exactly how to differentiate your product or service to make it attractive to your target audience. Samsung uses benefit segmentation to personalize ads for different target audiences. The first one is aimed at a youthful audience and inspires them to "Do bigger things." Source: YouTube.

Segmentation 100

Segmentation Campaigns Planning Paid Search Agency 100

Content Standard

NOVEMBER 3, 2015

Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. Stagnating Cable Consumption. According to a new study, U.S.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40