First up is  Jamie Lee Wallace , who helped me with an outstanding ROI and measurement blog series last summer … Your business’ survival depends on your ability to build, retain, and convert an audience. Engage your audience immediately. These are the people who will be your first audience members. No longer just a bunch of scattered individuals, we were now a cohesive group – an audience. Lesson: Use your Inner Circle to build a bigger audience through social proof, word-of-mouth, and testimonials. Step 3: Make the Audience Part of the Show. MORE >>

Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Actively listen to your audience and respond to their needs. Digg this! Post on Google Buzz. Content Marketing Tips: The Brain Runs the Show. Ten experts responded, including moi , and their answers are illuminating. Show the human side of your business. MORE >>

Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. 15 tips for how to look “amazing&# on LinkedIn for what you do, among them: rearrange the order of items on your LinkedIn profile in order to stand out; always personalize your connection invitations; add slides or video to your profile; and recommend good books (that you’ve read) on your profile. “The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences. MORE >>

Whether you’ve dabbled in the email marketing space, or you are a proven expert, this supplement include page after page of tips and tricks, insights and things to think about to make your email campaigns even more successful. Use the proper mix of graphics and text that will engage your audience.  Post on Google Buzz. Digg this! Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine. What a great piece for DMNews to include. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving. MORE >>

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz. MORE >>