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Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

Smarte

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. Take your email marketing game to a whole new level by promoting your e-book, webinar, guide or any other content to the right audiences who are eager to learn more or even ready to purchase. # GDPR-ready data.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

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7 B2B Sales Prospecting Strategies to Keep your Pipeline Moving

PureB2B

Once you've tested and found email copy that resonates with your target audience you'll be able to get good engagement from people in your market. Inbound Sales Prospecting with Blogging, Whitepapers, & Webinars. For example, creating high-quality blog posts, whitepapers, or webinars are great ways to engage with decision-makers.

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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

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What Does A Content Marketing Plan Look Like?

Marketing Insider Group

How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

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Interview with Robert Levin

Onalytica B2B

We had a website and webinars and all of that stuff of course. DOES IT MATTER THAT THE INFLUENCERS FIT YOUR TARGET AUDIENCE? SHOULD YOU THINK DIFFERENTLY ABOUT INFLUENCER ENGAGEMENT DEPENDING ON WHERE IN THE BUYING CYCLE YOU ARE TRYING TO TARGET YOUR MARKETING EFFORTS? It’s really about how do we serve this audience?

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Lead generation is now no longer a process to simply devise ways to collect leads which can be eventually forwarded to the sales teams, rather it has evolved in many aspects. The following trends tell the story of transmutation of lead generation process: 1. Read more on: How to Assimilate Competitive Benchmarking in Social Media.