Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. A new role now has a major influence on buying decisions for what you sell. The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. Supply chain bottlenecks.
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