6 ways millennials are reshaping B2B marketing as they move into leadership roles
Sword and the Script | B2B
SEPTEMBER 12, 2023
As this generation entered the workforce, their influence on buying decisions grew. Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. This is why audience identification is so important to marketing.
Let's personalize your content