Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Boost Revenue.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Everything Technology Marketing

MAY 24, 2010

It is now harder than ever for B2B vendors to get the attention of our audiences. Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? In this section I will talk about classes of content that map to the various stages of the buying cycle.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. WhitePaperSource Newsletter. Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Twitter StephanieTilton.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Content Standard

SEPTEMBER 14, 2017

But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses. Ever notice how so many professionals on Twitter include “views my own” in their profile descriptions? Maintain Distance from the Start.

Paid Search Agency 42

Paid Search Agency Personalization Companies Brand Identity 42

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Newsletters. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. One-size-fits-all site content will not help you engage. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Content Standard

NOVEMBER 10, 2015

The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. This metric is a more natural fit, simply because content consumption happens much earlier in the buying cycle. Subscribe to the Content Standard Newsletter. Repeat visitors?

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. This metric is a more natural fit, simply because content consumption happens much earlier in the buying cycle. Subscribe to the Content Standard Newsletter. Repeat visitors?

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Keep your focus squarely on finding topics that are of interest to your target audience and developing content. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Recycle - Don’t toss out content that’s no longer pulling the audience it once did. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 29, 2010

The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Website copy optimized for keywords and phrases is how your technical audience will find you. I should know — I am an engineer too. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Vidyard

AUGUST 18, 2014

Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. By promising your audience new videos on a regular basis, you can gain a valuable subscriber base who are loyal to your brand and help share your messages. Look to partners in your space!

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Industrial Marketing Today

JULY 6, 2010

However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. It is only when you tie them together or translate features into benefits can you engage with your target audience and increase your success rate of closing the sale. Share your thoughts by leaving a comment.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. However, they may not be good at articulating those benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

APRIL 4, 2011

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

JULY 20, 2009

You can follow John on Twitter @jwatton. . Q: What are you doing differently to reach a global audience whose primary focus is not technology? In the age of Twitter and Facebook, it's easy to let the channel be the answer. And yes, we do have a ShipServ Twitter account , but it's simply a feed from our blog.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

B2B Marketing Zone Posts

MARCH 3, 2010

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

JANUARY 16, 2017

They’re not in the buying cycle— research from Vorsight suggests that only three percent of your market is actively buying at any given moment—and marketers must use data to prioritize the leads they send to sales in order to avoid wasting effort and losing potential revenue. Interact with Your Audience.

Top of Funnel 154

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 154

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. If you’re an agency that has all of this figured out, congratulations.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Optinmonster

FEBRUARY 26, 2020

The first of our PPC best practices is automation and it starts with well-defined processes. If you don’t have well-defined processes for the things that you do all the time (testing, bidding, reporting, etc.), your first step is to document those processes. Better Audience Targeting. Automation.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

seo.co

FEBRUARY 10, 2022

Why is this phase of the process so important to the success and health of your campaign? You could focus more on generating traffic, or getting more conversions, or just reaching a wider social audience so you can attract more followers. Remember that the process of setting and achieving goals is an ongoing one.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Ambal's Amusings

AUGUST 27, 2009

Blog Marketing Interactions Twitter Ardath421. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Constructing a formal process that will generate high quality business leads.” WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday.

Paper 100

Paper Enterprise Management Marketing Management SME 100

SnapApp

DECEMBER 4, 2017

In turn, this builds trust with the audience. . Takeaway : Blogging allows marketers to create educational material, to collect audience information via opt-ins, and to improve SEO efforts--all at the same time. . . #6. Use documented business processes to ensure consistency and scalability. . . #21. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MARCH 26, 2012

His team noticed a significant difference within a three-month time period,” then provides a helpful six-step process for getting started with WPO. Contending that “The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered. SEO, Social Media and WPO.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Ambal's Amusings

OCTOBER 8, 2009

Blog CindyKing Twitter CindyKing. Blog Stories That Sell Twitter Casey_Hibbard. The reason: Not every buyer follows the exact same path in the marketing and sales processes, so case studies show up at different points in the cycle. It covers the complete process of creating a story from start to finish to usage.

Case Studies 100

Case Studies Case Study Activities Studies 100

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Single Grain

JUNE 13, 2019

It isn’t always a great fit for every business, but it’s a huge asset to the businesses who are able to connect with their audience there. All social media platforms offer the opportunity to reach new audiences in ways that are meaningful to them. This can feel more natural on Pinterest than a retweet on Twitter might, for example.

Advertisements 96

Advertisements Advertising Banners Keywords 96

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. Consider the amount of fashion-related blogs compared to food processing technology blogs.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40