Stevens & Tate

FEBRUARY 1, 2021

Develop your media strategy around your core audience. To reach today’s consumers, create a strategy that not only reaches them where they are looking, but also addresses what stage they are in the buying cycle. Focus your advertising spend on mediums where your audiences are most engaged. Embrace new ideas.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Buffer

MARCH 4, 2019

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. Feel free to jump around and explore the 7 ways to improve your Facebook retargeting campaigns: Retargeting Overview. Who’s converting on what?

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

Marketing Insider Group

AUGUST 24, 2015

How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. In just a few short years, copywriting has evolved from an aspect of the big budget world of advertising – to a process and approach that brings benefits to even the smallest company.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Marketing Insider Group

NOVEMBER 27, 2012

Map the content to your customer buying cycle. You can help to deliver value to your audience through other people’s content, as long as it is appropriately attributed and transformed to protect their copyright. Follow the people who follow you on Twitter. This is where paid and unpaid content syndication can help you.

Marketing & Strategy 100

Marketing & Strategy Content Copyright Buying Cycle 100

KoMarketing Associates

JANUARY 12, 2016

There are few things more upsetting to a marketer than the team’s big project going unnoticed by the media, the industry, the target audience…or the very prospect the endeavor was specifically tailor-made to attract. For 75% of B2B companies, the decision-making process takes one to six months. The Stalagmite Effect. The result?

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Content needs to be highly relevant & useful for a group of audiences. In short, the audience centricity matters. billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Biznology

FEBRUARY 13, 2013

They just absolutely need to “do” Facebook or Twitter or Pinterest. It may be fairly obvious that a particular channel is the right choice based on observing what your competitors are doing and where your audience lives. A better approach is to take a more complete view of the audience – what are their interests?

Content Marketing 80

Content Marketing Content Marketing & Strategy Buying Cycle 80

Marketing Insider Group

MAY 11, 2020

Content marketing is the process of consistently publishing content that audiences want to consume. Content marketing represents the gap between what we produce as brands and what our audience is looking for. Well-written, insightful content draws your audience in and sets you up as a thought leader. Source: Statista).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

The Lead Agency

OCTOBER 21, 2019

The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. The following are some of the characteristics of the B2B buying cycle that all B2B marketers should know. Who are you selling to?

Marketing Websites 69

Marketing Websites Paid Search Agency B2B Advertising Agencies 69

Marketing Insider Group

DECEMBER 5, 2013

It may even hurt us in the buying process. Content marketing is the process of creating content that our customers actually want or need. Content marketing meets the needs of your buyers across ALL phases of the buying cycle: There is the largest number of potential buyers in the early stages. InboundWriter ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Boost Revenue.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Valasys

MAY 22, 2020

Lead generation is now no longer a process to simply devise ways to collect leads which can be eventually forwarded to the sales teams, rather it has evolved in many aspects. The following trends tell the story of transmutation of lead generation process: 1. Read more on: How to Assimilate Competitive Benchmarking in Social Media.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Marketing Insider Group

OCTOBER 25, 2011

Double-down on the best tactics and don’t forget to prune away the losing tactics, techniques and processes. If you’ve read most of my recent posts you’ve heard my plea to marketers: Create an audience-first marketing mentality. Focus your efforts on helping buyers early in the process and gaining their trust.

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

Tomorrow People

MARCH 21, 2012

Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Here’s another reason why company websites are failing a lot of businesses: they are designed only around the company’s own selling cycle.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Marketing Insider Group

NOVEMBER 4, 2010

Solution : The new campaign needed to “weed out” respondents who were not part of the target audience, and hit decision makers with messaging that was specific to their hospital’s size and subsequent needs. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Solution : The new campaign needed to “weed out” respondents who were not part of the target audience, and hit decision makers with messaging that was specific to their hospital’s size and subsequent needs. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Valasys

APRIL 3, 2023

AI-powered intent analysis can also help identify relevant topics, keywords, and content formats that resonate with the target audience, and optimize the content distribution and promotion channels accordingly. Facebook is where one-third of adults get their news. The consumer is the brand and the sources are the trusted ones.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. It is easy to simply dismiss social media as “hype”, create a half-baked Facebook page and call it a day. Allow your audience to follow you. Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. As an inbound marketing technique, it requires tremendous ability to analyze keywords, test and offer the best content for your prospects at each stage of the buying cycle, and optimize your landing pages continuously.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

KoMarketing Associates

NOVEMBER 10, 2021

Many of them come to the platform to learn , which is a key step in the B2B buying cycle. . Facebook is one of the oldest social media platforms on the market. It has a wide audience base of all ages who come to the platform to connect with friends and family. Even better? The good news? The good news?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Everything Technology Marketing

MAY 24, 2010

It is now harder than ever for B2B vendors to get the attention of our audiences. Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? In this section I will talk about classes of content that map to the various stages of the buying cycle.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. I have even read statistics where Facebook is now drawing more visitors than Google.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

EMagine B2B Blog

APRIL 16, 2013

Often it involved a “request a quote” or “contact us” and assumes your visitor is in a certain place in the buying cycle. They might be in a different phase of the buy cycle; maybe they are fact-finding, or determining your trust and experience factor.

Buying Cycle 40

Buying Cycle Landing Pages Sales Cycle Top of Funnel 40

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Keep your focus squarely on finding topics that are of interest to your target audience and developing content. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Recycle - Don’t toss out content that’s no longer pulling the audience it once did. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Content Standard

NOVEMBER 10, 2015

The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. This metric is a more natural fit, simply because content consumption happens much earlier in the buying cycle. Engagement can mean different things depending on your medium.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. This metric is a more natural fit, simply because content consumption happens much earlier in the buying cycle. Engagement can mean different things depending on your medium.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Industrial Marketing Today

JULY 29, 2010

The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Website copy optimized for keywords and phrases is how your technical audience will find you. I should know — I am an engineer too. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60