Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

AUGUST 8, 2013

In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. The survey also identified the major obstacles marketers face as they try to modernize their strategies and processes.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Engagio

JULY 31, 2017

The B2B lead handoff process is broken. Unfortunately, without access to additional data on the prospects’ behavior, reps still have no idea on whether these accounts are in a buying cycle or if they have an immediate need your company can fulfill. 3 – Figuring out what content will resonate with your targets.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SnapApp

DECEMBER 14, 2016

What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Consistently wins. Back to top. Sujan Patel. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62