Ambal's Amusings

MAY 6, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. Decision makers are simply tired of dealing with the unwanted and ever expanding piles of B2B spam that is associated with this process. When it was first announced via Twitter in March, the paper quickly went viral, generating hundreds of retweets on Twitter.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Tomorrow People

MARCH 21, 2012

Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Here’s another reason why company websites are failing a lot of businesses: they are designed only around the company’s own selling cycle.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. " Read on to get their insights. Michael Stelzner.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. One-size-fits-all site content will not help you engage. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how. Social Media.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I encourage you to add your own ideas to my list of seven.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. How video engages prospects throughout the buying cycle. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

seo.co

FEBRUARY 21, 2022

And as the audience and interactions change, so should the tactics. The technical definition of B2B marketing is the promotion of products and services to other businesses, typically involving more complex products, longer sales processes, increased sales volumes, and multiple decision makers. Purchase Process.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

SnapApp

DECEMBER 4, 2017

In turn, this builds trust with the audience. . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Only 55% of bloggers update old posts. . #3.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Constructing a formal process that will generate high quality business leads.” WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday.

Paper 100

Paper Enterprise Management Marketing Management SME 100

KoMarketing Associates

APRIL 19, 2016

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

SnapApp

JANUARY 31, 2019

He also is known for dropping little nuggets of marketing wisdom over on Twitter : So what’s his day job? B2B marketers often forget the entire buying cycle and how content can play a role in facilitating that transition from one phase to the next. that trigger curiosity in your target audience. Collaboration is key.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

BenchmarkONE

NOVEMBER 23, 2018

Content is one of the most important parts of the buying cycle. There are lead generation strategies on nearly every platform nowadays, so your choice of strategy should depend mostly on where your audience is. A while back, you could also use similar lead-generation cards on Twitter. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

PureB2B

JANUARY 31, 2019

Publishing gated content on your website is wise if you’ve already built a library of collateral that you are sure your audience will enjoy. In a case study by Miles Anthony Smith, he presented a growth of 575% in organic traffic after adding evergreen content on his blog. This is your chance to engage with your audience.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Ambal's Amusings

AUGUST 27, 2009

Blog Marketing Interactions Twitter Ardath421. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Anything Goes Marketing

MAY 17, 2009

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). Process drives productivity - start with process then implement technology. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. .

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

ClearVoice

DECEMBER 7, 2020

Inbound marketing is a strategy that builds awareness, trust, and leads for a business by drawing in the intended audience through content marketing tactics. Case studies. Case Studies. Remember to optimize your content if you want your audience to find it. What is inbound marketing? Opt-in email marketing.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

KEO Marketing

JANUARY 27, 2015

Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process. In the past, marketers tried to find ways to adapt their content and services to a mobile audience after the fact, perhaps as an afterthought. We will see an increasing shift to a “mobile first” mindset.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Adobe Experience Cloud Blog

APRIL 23, 2012

Know your Audience. In a downturn, more people are involved in approving every B2B purchase, and the buying committee usually includes senior decision-makers who will not understand (or want to understand) the technical nuances of your product or service. Plan your Content. Optimize Content for Inbound Marketing.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

APRIL 18, 2012

A clever little diagram illustrating the relationship between authoring, syndication, dissemination and consumption of an online article, designed to demonstrate “exactly how an optimized article can find its way to your target audience.” ” Getting savvy with content creation by iMedia Connection.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. Consider the amount of fashion-related blogs compared to food processing technology blogs.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. - The Results. B2B Voices , September 1, 2010 Image via CrunchBase. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

SEPTEMBER 26, 2013

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Since we’re going alphabetically, the last part of the funnel process is first! They’ve identified a problem, have shopped around for possible solutions, and are very close to buying.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28