Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalizing your marketing strategies can widen and engage your audience more successfully. Most typically, that means new customers and a more engaged audience. Choose a theme.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Marketing Insider Group

JUNE 7, 2021

79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Good content marketing has the power to increase engagement with your target audience. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Avitage

JANUARY 12, 2016

For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. The linked post provides an overview explanation.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Acquisitions 120

Go Beyond SEO

JULY 12, 2021

Legendary business mogul Jack Welch disagreed. And, what does that have to do with marketing strategy? This is not an audience-first strategy. You have to demonstrate something about what your business does, right? So What Does an Audience-First Strategy Look Like in Real Life? So what did you do?

Marketing & Strategy 78

Marketing & Strategy Paid Search Agency Lead Scoring Lead Ranking 78

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. And time to update your LinkedIn Marketing Strategy ! With the right strategy, LinkedIn Stories can be an awesome tool for engaging and tracking your most loyal audience. Start your Stories strategy from a growth mindset.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Try these to surprise and engage your audience. Five little-used digital marketing techniques for your business. Right from the start, it figures out the audience.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” You barely see any business page posts in your Facebook or Twitter feeds anymore. What Can Pinterest Do for Your Business? Did you hear that one?

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

APRIL 12, 2021

On the other, you can work with companies that not only provide tools to ensure good deliverability rates, but also have people who can help you implement strategies to constantly improve it. Pros like Ontraports postmasters help businesses figure out their technical gaps and bump up their deliverability rates. Image source: Pexels.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Webbiquity

OCTOBER 25, 2021

A careful mix of online and print marketing is ideal to get your business in front of the right people. With that in mind, here are five ways creative posters can help you to grow your business. Poster marketing enables you to create symmetry with other business marketing initiatives so that you are reinforcing your business identity.

Creativity 284

Creativity Business Banner Ads Banners 284

Marketing Insider Group

MAY 18, 2016

For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy.

Marketing & Strategy 129

Marketing & Strategy Content Tactics B2B Marketing 129

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals. Before we really dive in, let’s address what exactly it means to set a good business or marketing goal.

Planning 359

Planning Work Management Marketing Management Allocation 359

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MAY 20, 2021

As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. Yet it still has much power to make (or, sadly, break) a business. Creating A Strategy. Then comes the part you know—creating the marketing strategy.

Social Media 298

Social Media Ad Building Media Business 298

Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences. The concept of how Custom Audiences work is simple.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. It’s A/B testing, reporting, interacting with audience members and more.”

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Marketing Insider Group

JULY 6, 2021

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? So is social media an effective digital marketing strategy or not? Quick Takeaways.

Social Media 362

Social Media Media Business Custom Publishing 362

Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences. The concept of how Custom Audiences work is simple.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Webbiquity

NOVEMBER 21, 2021

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Accounting Software.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’, Create a Google My Business (GMB) Listing.

Google 326

Google Mobile Advertising Business Work Management 326

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Sounds like a marketer’s dream, right? Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Study your audience and how your brand can satisfy their needs, and only align with shows that represent your values and resonate with your target audience.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Inbox Insight

APRIL 22, 2024

Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Content Marketing Institute

FEBRUARY 28, 2024

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

Business 104

Business Marketing Strategy Marketing & Strategy Content Marketing 104

Fount Media

AUGUST 29, 2022

A business’s success depends on its ability to understand and target its niche market. This blog discusses strategies for better understanding your customer and tips for better naming your customers. Naming strategies. Doing so can create a more efficient selling process and ultimately increase profits.

Segmentation 52

Segmentation Marketing & Strategy B2B Efficiency 52

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 104

Business Analysis Work Management Forecasting 104

ConvertKit

JUNE 4, 2021

An author platform (sometimes called a book platform or a writing platform) is the combined visibility you have from all different platforms containing your target audience. That “target audience” part is important. Connect with your audience. 3 simple strategies to launch and sell books without an author platform.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Search Engine Journal

MARCH 30, 2021

Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success. The post International SEO Strategy for Non-Dominant Language Audiences via @motokohunt appeared first on Search Engine Journal.

SEO 69

SEO Business 69

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. The strategies should be realistic, measurable, and time-bound to ensure effective execution. The strategies should be realistic, measurable, and time-bound to ensure effective execution.

Planning 97

Planning Allocation Business SWOT 97