Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. How you do that depends on your audience and your products/services. You can follow these few simple steps to build your strategy: Research Your Audience. Nope, it’s not a typo.

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. How much traffic does social media contribute to those outcomes?

Social Networks 181

Social Networks Business Work Management Social Media 181

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. Expanded reach: People follow people rather than companies.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. What questions are swirling around in their heads?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. That's where business proposals come in. We’ll also see some ideas and examples to help guide yours. It's finally happened.

Template 69

Template CMS Development Examples Marketing Proposals 69

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 119

Social Media Examples Work Management Media 119

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? By doing so, marketers can transform otherwise ordinary interactions into compelling, enjoyable user experiences that encourage the target audience to engage more deeply and frequently with a brand.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

SocialPilot

JANUARY 29, 2024

Influencer Marketing is a strategic method with which businesses collaborate with individuals having strong online presence in their particular niche. This gives them more power to reach their target audience with their product and services. It is important to find someone with a similar audience base as your niche.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. How-To Videos People learn most about a product or service by seeing it in action. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Hand out goodie bags.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. By understanding the needs and wants of your target audience, you can create campaigns that more people will see.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. In-depth target audience research will give you a list of these platforms.

Social Media 126

Social Media Social Marketing Examples Planning 126

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Spiralytics

JANUARY 31, 2023

Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. It’s A/B testing, reporting, interacting with audience members and more.”

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. How can you craft headlines that resonate with your audience and drive engagement? A strong headline can make a lasting impression, enticing your target audience to delve deeper into the content.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. It shows up as a conversational AI interface integrated with your everyday workflow, whether it’s a customer relationship management (CRM), email, or other system specific to your industry. A copilot makes you more productive by doing work on your behalf.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. However, it is essential to a successful sales strategy as it helps you identify potential customers who are likely to be interested in the product or service you offer. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience.

Examples 107

Examples Brand Identity Branding Multi-Channel 107

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. Expanded reach: People follow people rather than companies.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). This data-driven iteration on business growth can offer your organization the benefits of scalability, global reach and industry validation—if you can adopt it effectively and it’s a good fit for your company.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

NOVEMBER 29, 2022

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. Let’s dive in.

Examples 95

Examples Paid Search Agency Burn Rate Planning 95

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Download it now.

Product 133

Product B2B FAQ Verticals 133

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals. Share relevant, quality content.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98