Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 75

Product Paid Search Agency Marketing & Strategy Loyalty 75

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. will be one of many your audience sees. You need to identify ways to quickly and effectively grab the audience’s attention and convert it to interest in what you have to say. Don’t do that.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 107

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. This is a big ask, especially with more and more brands entering the marketplace every year. It’s a tough world out there. The result?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

Product 62

Product B2B Marketing Planning B2B 62

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Prior to the interview, research the podcast, host, and typical audience. Start with a goal in mind. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. Customers should move through the sales funnel almost without even knowing it.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

SmartBug Media

MAY 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. April 2023 Simplified Payment Links *available to all Payments customers **HubSpot payments are available to U.S.-based

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. They create campaigns to engage target audiences, manage crises, and secure media coverage.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

SmartBug Media

DECEMBER 12, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. SmartBug's Impact This update from Klaviyo offers a revamped flow experience, making the process of setting up customer journeys more intuitive and efficient.

Product 59

Product Paid Search Agency Advertising Agencies Deliverability 59

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. When it comes to bringing your product or service to market , start with market research. You’ll want to identify target audiences and use this data to create effective messaging strategies tailored toward them.

Research 98

Research Service Product Planning 98

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Navigate the Channel

JULY 18, 2023

People connect with brands they trust! A recent DMA report found that people are increasingly selective about which brands they choose to connect with, even though they are happy to engage with brands they trust. Delivering targeted and engaging content is crucial to capturing subscribers’ attention.

Product 65

Product Ad Building CTR Allocation 65

SmartBug Media

NOVEMBER 9, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. October 2023 Age Gating: SMS Marketing for Alcohol Brands and Merchants Learn More > Klaviyo Update Details Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution.

Product 59

Product SMS Advertising Agencies Paid Search Agency 59

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with. This feature is currently free to all new Constant Contact customers for a limited time.

Paid Search Agency 99

Paid Search Agency Ads Google Product 99

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Download it now.

Product 133

Product B2B FAQ Verticals 133

SmartBug Media

APRIL 6, 2022

Have you ever thought of creating a physical commodity out of your digital product? Then do you have the necessary skills and resources for creating the product and taking it to the market? Creating and Selling Tangible E-Commerce Video Game Products. This will ensure that they keep coming back to your brand for more products.

Product 105

Product Work Management Opt-out Fulfillment 105

Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy. That foundational knowledge is the basis of product design and research. Don't wait!

Product 89

Product Focus Group Social Media Advertising Agencies 89

Navigate the Channel

JULY 17, 2023

In today’s digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. This tool provides valuable data and metrics that can significantly benefit building products marketers. It helps analyze and target the audience effectively.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Marketing Automation Services 92

Marketing Automation Services Work Management Marketing Management Product 92

Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. But in 1939, it was as nearly as ubiquitous as Target is today; it had 556 locations scattered around the U.S. Product Storytelling Framework. What’s the audience’s problem?

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Facebook has declined to comment on the new product. Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. The initial response.

Facebook 103

Facebook Planning Paid Search Agency Ads 103

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy. Look at who is following your brand and figure out why.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Set your social media goals. Routines make the world go round.

Social Media 102

Social Media Work Management Marketing Management Organization 102

SmartBug Media

JUNE 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. SmartBug's Impact At SmartBug, we understand the importance of efficiency and productivity for our clients.

Hubspot 52

Hubspot CMS Development Enterprise Management Product 52

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

Product 98

Product Work Management Case Studies Marketing Management 98

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 134

Social Media Product Media Work Management 134

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Today, video has become the most engaging and effective medium for reaching your target audience. Define Your Objectives and Audience Start by asking yourself – What is the primary purpose of your video? Lastly, pacing is critical.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66