Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Brandwatch Marketing

OCTOBER 3, 2022

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. BuzzSumo is particularly useful for content marketers.

Tools 92

Tools Blogger Demographics Social Media 92

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Digital B2B Marketing

NOVEMBER 3, 2011

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume. These supporters are not going to get the new story out.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Scoop.it

JANUARY 19, 2023

Getting to the top of the search results requires you to understand the core principles of SEO: Keyword research and integration Title tags optimization Meta description optimization Link building User experience optimization Content development. And that content won’t rank well because it has no unique information to offer search engines.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 84

Marketing Automation Services Curation Enterprise Management Marketing Automation 84

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buffer

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. So whatever your reasons are for creating content, whether to grow a personal brand or build an influencer empire, it’s vital to develop systems for avoiding burnout.

Creativity 120

Creativity Youtube Newsletter Comparison 120

Convince & Convert

NOVEMBER 21, 2013

Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way. Yes, even with less branded lifestyle content alongside company news.

Storytelling 163

Storytelling Marketing Websites Social Media Blogger 163

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. And he talked about how to use “Audience Marketing” to get started. With targets or topics?

ROI 100

ROI Content Marketing Generation Planning 100

Valasys

SEPTEMBER 22, 2023

With the digital realm becoming increasingly saturated, it’s more important than ever for businesses to find innovative ways to connect with their target audience. It involves influencer selection, content creation, audience engagement, and focuses on building trust, generating leads, and measuring ROI.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Vidyard

JULY 25, 2018

They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. Quality: Cater to Your Audience You need to know your audience and cater to their needs and appetite. Don’t have an audience yet? Figure out who you want to target and create for that audience.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? Tony Karrer. We had a loose network.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Integrated B2B

NOVEMBER 7, 2019

And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy. Before you embark on a marketing campaign, you need to understand your personas as well as their pain points to then develop content that empowers them in their decision-making.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Here’s a good example of curated reviews for Blue Apron.

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. Before Permission Marketing , how much audience did Seth Godin have? RSS subscriptions are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Marketing Insider Group

OCTOBER 4, 2011

To do this you must understand keywords and content and how they interact with each other to gain that coveted top spot in the search engine results. The quote they used: “I often talk about the importance of putting our audience at the center of everything we do and creating customer-focused marketing plans.

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

Curation 110

Curation Tools Enterprise Management Content 110

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. In one study, 70% of U.S.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. But you’re pressed for time everyday. So, you just give up.

Work Management 28

Work Management Content Marketing RSS Content 28

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Provide a range of content. Make it personal.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Content Standard

JULY 15, 2016

Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. Twitter and Instagram users also experience those same challenges to some extent. Kim Kardashian joining in March 2016 was the first sign.

Interactive Marketing 40

Interactive Marketing Work Management Brand Identity Branding 40

Magisto

JUNE 30, 2020

While Instagram Stories is designed for spontaneous short-form videos similar to Snapchat, IGTV is aimed for long-form video content, as you can find on YouTube. The app will curate a collection of videos, based on the people you follow, popularity, and the secret sauce of Instagram’s algorithm. Get Started. Let’s dive in!

Verticals 52

Verticals Youtube Video Marketing Click Rate 52

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? 3) Who is your target audience? 4) What can your audience do with what you’re promoting?

Social Media 28

Social Media Planning Media Buyer Personas 28

Hubspot

SEPTEMBER 10, 2014

When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. Check ''em out, and let us know if you have other favorites in the comments! 2) Priceonomics.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28