KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Marketing Insider Group

JUNE 24, 2015

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content Marketer / Editor. This is someone who strategizes, writes, and oversees content projects.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Advertising Agencies 100

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. Get reader input.

Curation 48

Curation Webinar Metrics Content Opinions 48

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Scoop.it

JANUARY 19, 2023

Getting to the top of the search results requires you to understand the core principles of SEO: Keyword research and integration Title tags optimization Meta description optimization Link building User experience optimization Content development. And that content won’t rank well because it has no unique information to offer search engines.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Make data-driven decisions. Brandwatch.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Scoop.it

AUGUST 31, 2021

When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic , higher rankings, and more efficient communication with the target audience. They know what content formats are more traffic-potential than others. Here they go: 1) Transitional Words. 2) Power Words.

Content 74

Content Copywriting Trigger Marketing Curation 74

Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Bluetext

AUGUST 25, 2021

That’s why getting a jump-start on digital curated content marketing is more important than ever. What is content marketing? In simplest terms, it is consciously selecting valuable content to be shared with your targeted audience. In order for content marketing to be successful, it must be relevant and up to date.

Content Marketing 29

Content Marketing Webinar Metrics SERP Content 29

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 84

Marketing Automation Services Curation Enterprise Management Marketing Automation 84

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Of course, a steady stream of crappy content won’t attract a large or loyal readership. Hence, 1,000. Quality matters. ” Top athletes work out on a regular schedule.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

ClearVoice

JANUARY 26, 2021

Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns. Social media success tends to be episodic, typically short-lived, based on the whims of your audience. Quite the opposite.

Social Media 116

Social Media Paid Content Training Media 116

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. Now, you’ll also get a digest of the other content published that week.

Ad Frequency 100

Ad Frequency Marketing Analytics Tools Curation Click Rate 100

Scoop.it

MARCH 16, 2023

One of the most powerful tools in the hands of content creators is the ability to collaborate with other creators. What results is a fruitful partnership, where a chunk of the audience from one creator can easily hop on over to your content and vice versa. Follow the Trends Most content lives and dies through trends.

Curation 79

Curation Organization Tips Content 79

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Valasys

SEPTEMBER 22, 2023

With the digital realm becoming increasingly saturated, it’s more important than ever for businesses to find innovative ways to connect with their target audience. It involves influencer selection, content creation, audience engagement, and focuses on building trust, generating leads, and measuring ROI.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClickZ

OCTOBER 23, 2020

Achieving greater audience engagement, materializing customer acquisition, and sales growth are some of the most common goals for all organizations. The result: Haymarket Media is now able to focus on generating more content and curate a better customer experience. Taking a look at Maropost set up.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Sprout Social

MARCH 8, 2019

Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche. There’s no logic in listening to feedback from particular segments of your audience instead of everybody. Here’s a good example of curated reviews for Blue Apron.

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Blogger Outreach.

Google 80

Google Ad Building Domain Blogger 80

Scoop.it

JUNE 21, 2022

Let’s face it: it’s tough to constantly produce fresh content for your audience while still remaining relevant and maintaining content quality. That’s why many digital marketers and e-commerce companies are turning to content curation as an alternative or to bolster their content pipelines. Image Source.

Curation 52

Curation Business Thought Leadership Content 52

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Magisto

JUNE 30, 2020

While Instagram Stories is designed for spontaneous short-form videos similar to Snapchat, IGTV is aimed for long-form video content, as you can find on YouTube. The app will curate a collection of videos, based on the people you follow, popularity, and the secret sauce of Instagram’s algorithm. Get Started. Let’s dive in!

Verticals 52

Verticals Youtube Video Marketing Click Rate 52

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Provide a range of content. Make it personal.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Scoop.it

FEBRUARY 14, 2023

More than 82% of global content marketers have integrated content curation with their content marketing strategy. Additionally, a recent survey found that 7 out of every 11 curated Facebook posts are seen by more than 750,000 people. What is Curated Content? Benefits of Sharing Curated Content.

Curation 90

Curation Aggregators Thought Leadership Content 90

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The audiences bigger. In other words, we don’t want to force the content. was as easy as two letters: PR. Say that after two cocktails.)The

PR 28

PR Advertising Agencies Blogger Dwell 28

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.”

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Heinz Marketing

MARCH 7, 2022

And I think that’s why we see this trend toward buyers saying, not that some people. The fact that trust and authenticity is so, so important to this audience and it cannot be manufactured or faked. What is the lesson here for lead generation efforts for content strategies? So it’s, yeah.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

ClearVoice

JUNE 2, 2022

When coming up with creative content ideas for your blog, it’s important to keep the needs of your audience in mind. Finding interesting topics to write about works best when your business content ideas connect with the questions your target audience types into search bars, giving them an incentive to visit your blog.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 271

Enterprise Management Paid Search Agency Examples Advertising Agencies 271

Hubspot

OCTOBER 9, 2014

With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. What’s the unifying trait of your content?

Hubspot 28

Hubspot Communities Distribution Blogger 28

Magisto

DECEMBER 18, 2019

Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Ask your audience blog post ideas [82-87]. Educate your audience blog post ideas [88-93]. Tell Your Story for Your Content Marketing Blog. We’re here to help!

Work Management 52

Work Management Marketing Management Content Blogger 52