Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

Storytelling 91

Storytelling Transparency Trust Marketing Opinions 91

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. Get reader input.

Curation 48

Curation Webinar Metrics Content Opinions 48

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

Brandwatch Marketing

OCTOBER 3, 2022

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. BuzzSumo is particularly useful for content marketers.

Tools 92

Tools Blogger Demographics Social Media 92

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Buffer

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. So whatever your reasons are for creating content, whether to grow a personal brand or build an influencer empire, it’s vital to develop systems for avoiding burnout.

Creativity 120

Creativity Youtube Newsletter Comparison 120

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” How Do Bloggers Make Money? There are two main ways that bloggers make money: from the content itself and from the audience you build around the content.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. Click To Tweet. 11, PNR goes on hiatus.

Ad Frequency 100

Ad Frequency Marketing Analytics Tools Curation Click Rate 100

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). Hence, 1,000. Quality matters.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time. Try a new audience with a new offering.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 49

B2B Thought Leadership Content Marketing Thought Leadership Content 49

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 109

Planning Content Work Management Custom Publishing 109

Digilant

JANUARY 5, 2023

From content creation to implementation, AI continues to prove itself a practical resource that has a place in almost any marketing strategy. Advertisers chose from keywords identified by the publisher that described the content or broad topics correlating to the page’s topic that could relate to a brand’s campaign.

Advertisements 52

Advertisements Advertising Ad Frequency Paid Search Agency 52

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

Hubspot

APRIL 6, 2020

Getting blog readers is all about promoting your content to the right people at the right place and the right time. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Medium is an online publishing platform where you can post your blogs.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Scoop.it

MARCH 16, 2023

One of the most powerful tools in the hands of content creators is the ability to collaborate with other creators. What results is a fruitful partnership, where a chunk of the audience from one creator can easily hop on over to your content and vice versa. Follow the Trends Most content lives and dies through trends.

Curation 79

Curation Organization Tips Content 79

readwrite

OCTOBER 19, 2011

Summit today, Federated Media Publishing and Automattic , parent company of WordPress, announced an agreement to provide advertising rights for U.S. WordPress.com bloggers. The campaigns are content-driven, offering sponsored content curation, sponsored posts and semantic conversation targeting for ads.

Blogger 40

Blogger Web 2.0 Paid Search Agency Long Tail Marketing 40

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. Quality: Cater to Your Audience You need to know your audience and cater to their needs and appetite. Don’t have an audience yet? Figure out who you want to target and create for that audience.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Integrated B2B

NOVEMBER 7, 2019

And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy. Before you embark on a marketing campaign, you need to understand your personas as well as their pain points to then develop content that empowers them in their decision-making.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Convince & Convert

JANUARY 18, 2016

It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. Credibility – Your content is trustworthy.

Content 78

Content Peer-to-peer User-Generated Content Copyright 78

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. Over 2 million blog posts are published each day. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company. It had a sporadic publishing schedule. Grow blog traffic, stat.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Hubspot

FEBRUARY 26, 2019

Additionally, your blog is a tool that allows you to engage more with an audience, either by analyzing how many readers share your blog posts on social, or by allowing readers to comment on your individual posts. A lifestyle blog is often highly personalized, so it can often feel like you're reading a friend's curated journal entries.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Blogger Outreach.

Google 80

Google Ad Building Domain Blogger 80

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

Curation 111

Curation Tools Enterprise Management Content 111

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. Repurpose All Your Content.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Magisto

JUNE 30, 2020

While Instagram Stories is designed for spontaneous short-form videos similar to Snapchat, IGTV is aimed for long-form video content, as you can find on YouTube. The platform offers creators, publishers, and brands the opportunity to share videos up to 10 minutes long, or up to an hour-long if you’re a verified user. . What Is IGTV?

Verticals 52

Verticals Youtube Video Marketing Click Rate 52