Convince & Convert

AUGUST 23, 2011

Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word. Talk about a commitment to content sharing! And it works.

Curation 149

Curation Top of Funnel Content Blogger 149

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad. Audience demographics and brand relevance Your target audience is your north star.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. To find the best and most relevant content and bring it forward. Blog this on Blogger.

Curation 100

Curation Digg Content Buzz 100

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. Content is at the core of digital marketing. So, does that mean content marketing is dead? Your audience today hangs out in multiple locations online.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. GetResponse has made emailing personalized content to subscribers on a 1:1 basis a cornerstone of their platform. Unless, of course, you have Sniply.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Hubspot

MARCH 23, 2020

As a content creator, I'm predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation.

Aggregators 92

Aggregators Planning Curation Content 92

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Scoop.it

AUGUST 31, 2021

When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic , higher rankings, and more efficient communication with the target audience. They know what content formats are more traffic-potential than others. Here they go: 1) Transitional Words. 2) Power Words.

Content 74

Content Copywriting Trigger Marketing Curation 74

Scoop.it

JANUARY 19, 2023

Getting to the top of the search results requires you to understand the core principles of SEO: Keyword research and integration Title tags optimization Meta description optimization Link building User experience optimization Content development. And that content won’t rank well because it has no unique information to offer search engines.

Traffic 91

Traffic Organization CTR Lead Ranking 91

Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Of course, a steady stream of crappy content won’t attract a large or loyal readership. Hence, 1,000. Quality matters. ” Top athletes work out on a regular schedule.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 83

Marketing Automation Services Curation Enterprise Management Marketing Automation 83

ClearVoice

JANUARY 26, 2021

Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns. Social media success tends to be episodic, typically short-lived, based on the whims of your audience. Quite the opposite.

Social Media 116

Social Media Paid Content Training Media 116

Scoop.it

MARCH 16, 2023

One of the most powerful tools in the hands of content creators is the ability to collaborate with other creators. What results is a fruitful partnership, where a chunk of the audience from one creator can easily hop on over to your content and vice versa. Follow the Trends Most content lives and dies through trends.

Curation 79

Curation Organization Tips Content 79

Digilant

JANUARY 5, 2023

From content creation to implementation, AI continues to prove itself a practical resource that has a place in almost any marketing strategy. Advertisers chose from keywords identified by the publisher that described the content or broad topics correlating to the page’s topic that could relate to a brand’s campaign.

Advertisements 52

Advertisements Advertising Ad Frequency Paid Search Agency 52

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time. Try a new audience with a new offering.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Convince & Convert

NOVEMBER 21, 2013

Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way. Yes, even with less branded lifestyle content alongside company news.

Storytelling 164

Storytelling Marketing Websites Social Media Blogger 164

Convince & Convert

JANUARY 18, 2016

It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. Credibility – Your content is trustworthy.

Content 79

Content Peer-to-peer User-Generated Content Copyright 79

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

ClickZ

OCTOBER 23, 2020

Achieving greater audience engagement, materializing customer acquisition, and sales growth are some of the most common goals for all organizations. The result: Haymarket Media is now able to focus on generating more content and curate a better customer experience. Taking a look at Maropost set up.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Outgrow

OCTOBER 7, 2021

Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. Study how connected they are to their audience. Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Integrated B2B

NOVEMBER 7, 2019

And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy. Before you embark on a marketing campaign, you need to understand your personas as well as their pain points to then develop content that empowers them in their decision-making.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 110

Planning Content Work Management Custom Publishing 110

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80