Are you an online content hoarder? hoard social content. need help conquering the mountain of social content I’ve amassed. Marketri’s Google Reader account has piled up thousands of articles from hundreds of bloggers on dozens of topics. Furthermore, my “Favorites Bar” has bookmarked a menagerie of links so imposing that I’d need the Dewey Decimal System to catalogue all the content I’ve saved. Some content is awesome. Some content is garbage. And some content is just repetitive. Scoop.it is that tool. MORE >>

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Blog this on Blogger. Digg this! Tweet This! MORE >>

” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. This is the leader, the person accountable to the organization for making sure your business is creating, curating and syndicating the content your buyers are looking fo,r in all the channels where they are looking. Content Curator. They find great content. Content Marketing MORE >>

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? And it is being answered by thought leaders like Ardath Albee ,  Ann Handley  and  CC Chapman , by the emergence of experts like the folks at  The Content Marketing Institute , and in blogs like  Junta42  by  Joe Pulizzi. When I speak about content strategy, I often see eyes glaze over. until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. B2B Bloggers. link]. MORE >>

It was a straight-forward post with a powerful message: We’re entering an era where the content is being produced faster than ever, but our attention spans are not. He suggested three possible responses: Create increasingly spectacular content (be more amazing). Create content at a lower cost (reduce the time invested in generating content). Place your content in front of existing audiences (PR, News-jacking, guest blogging). Produce the best content you can, even if it means staying tightly focused on a few topics. You can choose two.” Tweet. MORE >>