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How to Select Shareable Curated Content

LEADership

As much as you might want your business’s blog or social media account to post amazing, completely original content multiple times per week, sometimes that can be unrealistic. One option is to curate carefully selected content from third parties that will interest your audience. great way to generate traffic and engage your audience is to create “roundup” posts.

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Curation Is Social.

Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Digg this!

5 Ways to Engage Readers Through Curated Content

Modern B2B Marketing

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated contentcontent written by other people, which you then organize and share – is a great way to show off your subject matter expertise. The hard part is getting your audience to engage.

Content Curation. 5 Ways to Succeed, Eventually

Fearless Competitor

B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole’s post covered content curation. We are huge believers in the importance of content marketing , so this post is apropos’ And we could not agree more with the idea of long term thinking in content. Identify Your Audience.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Be Human!

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). And the ones who stand out from the competition do so because they know how to engage their audiences. When you can break from the mold, though, and engage with your audience as individuals, you make a lasting impact. Treatment.

Someone’s making money off your copyrighted content (But it isn’t you)

grow - Practical Marketing Solutions

Today, it is really difficult making money off of content. That makes it all the more aggravating when we find examples of companies unfairly making money off your copyrighted content. And that is exactly what is happening in a questionable method of monetizing blog content involving sites like  Business2Community  and  NewsCred. Copyright in a world of curation.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Curation.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 80% of marketers use blogs as part of their content marketing strategies. ?70% 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. Providing exceptionally valuable content. ?Ensuring

Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it

Marketri

Are you an online content hoarder? hoard social content. need help conquering the mountain of social content I’ve amassed. Marketri’s Google Reader account has piled up thousands of articles from hundreds of bloggers on dozens of topics. Some content is awesome. Some content is garbage. And some content is just repetitive. Scoop.it Scoop.it

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 80% of marketers use blogs as part of their content marketing strategies. ?70% 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. Providing exceptionally valuable content. ?Ensuring

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

Ad Your Comment Here

Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Content Curation: New tools, new opportunities and new situations to consider. Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketingthink not.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. How to maintain a cost-effective content creation strategy. The myth of audience overlap.

Raising Your Content Curation to the Next Level

WindMill Networking

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Therefore, what else can you post to try to reach your content strategy and frequency strategy goals?

Curation a Key Theme in B2B Blogging Trends in 2011

Aggregage

Certainly one of the big trends is curation.  Several of the contributors pointed out that a big challenge in 2011 is rising above the noise.  At the same time one of the primary challenges for blogging is the effort involved in creating quality content in an on-going basis. Clearly one of the ways to address this is discussed in Marketing via Aggregation, Filtering and Curation. B2B Bloggers can rely on curation, aggregation and filtering as a technique to produce quality content in an on-going basis.  Curation

20 Proven Ways to Increase Engagement With Your Audience

Writtent

One of the most critical objectives for content marketers is increasing engagement with website visitors. Successfully engaging your prospects through web content is crucial for capturing contact information and building relationships, in order to ensure visitors don’t simply bounce from your website without a second thought about your product or services. Curate Via Groups.

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Probably not.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Get visitors to engage with your content?

Content Curation in B2B Marketing

delicious b2bmarketing

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content.

The Content Marketing A-Team

B2B Marketing Insider

” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. Content is everyone’s job in businesses today as brands continue to embrace the need to become publishers.

7 Essential Roles for a Successful Content Marketing Strategy

B2B Marketing Insider

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content  Marketer / Editor. This is someone who strategizes, writes, and oversees content projects. Curation. Content Marketing

50 Things We Learnt About Content Marketing This Year

BuzzSumo

2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Content marketing strategies. Content performance. Buffer ).

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Best Content Planning Tools. 1) Trello.

Content Marketing strategy: Are you good, fast, or cheap?

grow - Practical Marketing Solutions

It was a straight-forward post with a powerful message: We’re entering an era where the content is being produced faster than ever, but our attention spans are not. He suggested three possible responses: Create increasingly spectacular content (be more amazing). Create content at a lower cost (reduce the time invested in generating content). Sound familiar? Tweet.

To drive value from your content, focus on trust, not traffic

grow - Practical Marketing Solutions

Silversten calls these customers “apostle customers,” a concept similar (perhaps identical) to what I wrote about in a chapter called “The Alpha Audience” in my new book  The Content Code. Focus on the Alpha Audience. Are you obsessed with “traffic,” or focused on the audience who believes in you at the deepest level. ” Read on.

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Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. Effective curation is not simple. Do you agree?

How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity

Reddit is the 30 th busiest website in the world, attracting  a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. Reddit is a content curation and sharing site. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content. Guest post by Scott Masson. Honest Marketing.

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. And he talked about how to use “Audience Marketing” to get started. have written before about the problem with trying to label your audience.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Blogger. Not bad.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

Hubspot

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights.

9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

It’s a big week here in the world of content marketing. It’s time for Content Marketing World.  I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention. Steps to Content That Isn’t Boring.

15 Rocking Content Marketing Tools with Advice from Experts

Writtent

With  9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Content Creation. 1. Pocket: to save stuff.

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[Podcast]How Do I Curate Content?

Volacci

Volacci Marketing Expert Leigh Carver answers the question, "How Do I Curate Content?" in this brief, informative podcast. This is the third in a three-part series describing the " what ", " why " and "how" of curated content. Are you considering adding curated content to your marketing strategy? Transcript: So you''re ready to start curating content.

Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?

KoMarketing Associates

Okay, I’ll step off my soapbox and get to the actual point of this blog post: content marketing! What does B2B content marketing have to do with the upcoming Olympics anyway? If you’re in the business of creating content, there are a number of lessons you can learn from the Olympics. Content Curation Matters, Too. The same can be said for B2B content marketing.

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. The most successful content marketers do a little bit each day, and it adds up over time. Right? Wrong.

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12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. Why Content Marketing Fails by Geoff Livingston.

3 Steps to Establish Thought Leadership with Your B2B Blog

LEADership

Interesting, relevant content presented in an engaging manner will then ensure good readership. The pressure to generate high volumes of content puts bloggers and organizations into the rut of recycle-repurpose-republish. If they see the same “old wine in a new bottle” type of content over and over again, you are likely to lose their following very quickly.

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? And it is being answered by thought leaders like Ardath Albee ,  Ann Handley  and  CC Chapman , by the emergence of experts like the folks at  The Content Marketing Institute , and in blogs like  Junta42  by  Joe Pulizzi. Not bad for a piece of content. link].

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Fashion & Social Media: Power to the People or the Publisher?

Leader Networks

Zara is using crowd-sourcing together with the art of curation to encourage self-expression, while still maintaining the control needed to define and maintain their brand. Alas, the feature only allowed me to receive email updates about the content of the site. There could even be a collection of well-respected fashion bloggers from around the globe posting on the site.