Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. . Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

MAY 7, 2018

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I

Differentiation 105

Differentiation Top of Funnel Copywriting Advertising Mediums 105

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Provide a range of content. Make it personal.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. All you need is an effective plan and high-quality content. What Is A Content Marketing Funnel?

Top of Funnel 182

Top of Funnel Marketing Funnels Content Marketing Ad Building 182

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. In any case, knowing what you’re promoting should run in tandem with your social media schedule. Do you have multiple product or content launches taking place over the course of the year?

Social Media 28

Social Media Planning Media Buyer Personas 28

Magisto

DECEMBER 18, 2019

Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Ask your audience blog post ideas [82-87]. Educate your audience blog post ideas [88-93]. Tell Your Story for Your Content Marketing Blog. We’re here to help!

Work Management 52

Work Management Marketing Management Content Blogger 52

Optinmonster

SEPTEMBER 12, 2023

Whether you’re brainstorming ideas for a blog revamp or seeking blog content ideas to kickstart your blogging journey, this guide promises a treasure trove of inspiration. Get ready to uncover unique blog ideas that resonate with your audience and position you as a thought leader in your domain.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Scoop.it

OCTOBER 29, 2020

If you look at most of the creators and compare their content five years ago and now, you will notice how their character changed. Know Your Audience. Any marketer will tell you – sure, I know my audience. Who are the main recipients of your content? What works well for assessment of your audience are survey tools.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

LeadSquared

SEPTEMBER 2, 2014

All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot. So, today we’ll talk about content marketing ideas for travel businesses, and how travel marketers can use the power of compelling story-telling in their campaigns to stand out. Therefore, this post.

Planning 52

Planning Content Marketing Business Blogger 52

Sprout Social

JULY 18, 2016

Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you.

Paid Content 99

Paid Content Webinar Metrics Marketing Strategy Marketing & Strategy 99

Webbiquity

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Optimization 100

Optimization Curation PR Public Relations 100

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Keep influencer relationships warm and give as much as you get. Set a clear goal.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Software 102

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Narrow the search to “content marketing books” and 2,736 options appear.

Creativity 108

Creativity Product Planning Content Marketing 108

Webbiquity

APRIL 18, 2012

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

SpotMe Blog

MAY 4, 2021

Virtual attendees can register , pay for their ticket, and hop on from wherever they are in the world, engaging in content digitally and enjoying all aspects of the conference in an online format. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. How far can you extend your reach?

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

SnapApp

JANUARY 12, 2017

So you’ve got a great piece of content. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 13, 2017

So you’ve got a great piece of content. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SmartBug Media

MARCH 25, 2019

Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. The Best of B2B Marketing Content: 10 Examples. G2 Crowd Learning Hub 6.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

DECEMBER 16, 2014

How can marketers make the best use of visual content? The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. How are social media marketing best practices evolving?

Social Media 100

Social Media Social Marketing Work Management Marketing Management 100

Single Grain

NOVEMBER 22, 2023

Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content is more trustworthy and less spammy.

Link Building 98

Link Building SEO Ad Building High Quality Lead 98

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. -

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? Both rely on great content to work. Content is an umbrella term encompassing the various ways people share written, audio, and visual communications. Defining inbound marketing and the role of content. What kinds of content types should you create?

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Convince & Convert

APRIL 27, 2012

But that many of those local businesses then don’t actually have any audience , so they’re putting up all kinds of photos of dining patrons and aren’t our donuts fantastic, and it’s crickets. Tom : I think it hurts journalists to lose the curation aura and to cede it to other people, I think. Happy to be here.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

CoSchedule

FEBRUARY 27, 2023

Learning from other successful blog examples can help you create a content strategy of your own. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. link] landing page for all their blog content What Makes the Shopify Blog Great? Listen to your audience. Engage with readers.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? This free content makes visitors more likely to sign up for your email list and eventually become paying customers. This makes lead magnets one of the most important parts of your content marketing strategy.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hubspot

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. With almost 4.5

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

OCTOBER 31, 2016

Step #1: Choose topic and collect content. If you’ve already got a blog and some content under your belt, the best place to find a topic is to look at your most popular content from the past. Second, you already know your audience is interested in those topics. Once you’ve got a topic, it’s time to do some research.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Single Grain

MAY 5, 2022

Content marketing is one of the most valuable tools in any company’s digital arsenal: 97% of survey respondents in 2021 said they believed content marketing was an important part of their overall advertising strategy. That’s why so many companies wind up hiring a SaaS content marketing agency. Red Flags to Watch Out For.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. Maintain a steady blog with great content. You should publish content that’s directly related to your industry and that helps your reader. Curate and publish helpful resource lists.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Choose social media platforms where you can actively participate and consistently create content. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

JANUARY 17, 2024

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. ” In addition, be sure to: Reflect Content Accurately: Both title tags and meta descriptions should accurately reflect the content of the page.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. 2) Expand Existing Content.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133